While scrolling through a number of lists outlining the ‘purpose’, ‘vision’ and ‘mission’ of organisations, I spotted a pattern – some of them reference all three types of jobs from the “Jobs To Be Done” (JTBD) framework: Functional, Consumption and Emotional/Social jobs. Jobs To Be Done (JTBD) is a powerful framework for developing products and […]
JTBD in a purpose statement
