While scrolling through a number of lists outlining the ‘purpose’, ‘vision’ and ‘mission’ of organisations, I spotted a pattern – some of them reference all three types of jobs from the “Jobs To Be Done” (JTBD) framework: Functional, Consumption and Emotional/Social jobs. Jobs To Be Done (JTBD) is a powerful framework for developing products and […]
Why become a Product Manager? As a Product Manager, you are given the opportunity to solve customer and business problems. It all starts with learning about business goals and understanding how the business operates. Simultaneously, you study the market and discover challenges that your customers are dealing with. Based on your learning you then formulate […]
At THE ICONIC we are passionate about creating great customer experiences. It’s quite common for us to evolve our rituals and processes to support our customers’ needs. Coupled with this, whenever we see an opportunity to break barriers between teams and departments, we grab it and work in tandem towards the same goal. Breaking Barriers […]
Often in companies of different sizes, the product team is either forced, or voluntarily switches, to ‘solution mode’ hoping to solve a business challenge. A much better way forward is to fully understand the customer problem. You might get lucky and guess the right customer problem to solve based on your experience, insights and gut […]
How do you go about improving your chances of creating a successful product in a corporation? Have you ever tried to create a new digital product in a large corporation? You have? Well then, you know it’s damn hard! And if you haven’t…it’s damn hard! In a modern corporate environment, it is a huge challenge […]
Starting a new job is often thrilling and overwhelming. Like a rollercoaster ride, I get pumped up and excited to get on but also my heart starts pounding and palms get sweaty. Do you get the same feeling?I like all the new opportunities that come with a new job such as learning extra skills, applying […]