I’m Max, a father of two, Product Director & Product Coach from Sydney. I write about leadership, product management and life.
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  1. "Common People" - Black Mirror S7E1


    You don't start out building dystopia.

    You start with a dream.
    To help someone. Maybe save a life.
    Not growth. Not virality. Just impact.

    It begins with something human.
    “I want to help people.”
    Real pain. Real need. Strong emotional pull.

    So you build.
    Scrappy MVPs.
    Test empathy.
    Pitch it as perspective-shifting. Maybe even healing.

    Early adopters rave. Investors lean in. Retention climbs. Virality kicks.
    So you optimise.

    Empathy turns to entertainment.
    Immersion becomes addiction.
    Exploration turns into extraction.

    “Total immersion” becomes your edge.
    Richer data. Deeper sync. Sharper fidelity.
    The product gets better. But better for who?

    Then come the tiers.
    Free. Plus. Premium. Ultra.
    More access. More control. More fun.

    Lower tiers don't get less.
    They just get worse.
    Ads. Friction. Withdrawal.

    The customer's life becomes content.
    Their pain becomes product.

    Then the customer disappears.
    No roadmap. No experience tracking. No consent.
    Because they're not the customer.
    They're the cost.

    You're not evil. You're just in growth mode.
    The sprint is full. The metrics are green.
    Legal said yes. And besides - it's working.

    Dystopia doesn't crash through the door.
    It slips in quietly… while the dashboard stays green.

    "Common People" - Black Mirror S7E1

  2. Stay Cool

    Calm is the flex.

    Anyone can snap back. That's easy. A sharp reply, a passive-aggressive jab, a silent cold shoulder. But reacting lowers you. ​

    Real strength isn't loud. It's poised. Collected.

    Because when pressure hits and others lose their cool, staying calm does more than protect your dignity - it shows who's really in charge of themselves.

    You don't need the last word. You don't need to win the argument.

    So stay calm. Not to keep the peace. To keep your power.

  3. Apr 5, 2025

    This route is brutal but beautiful. Elevation like this breaks most runners. But it also builds something race day can't fake - grit.

    The Three Sisters - 3 Sisters Echo Point Katoomba

    30km run in Blue Mountains

  4. Mar 31, 2025

    Prompted Vision

    That gut feeling - that AI-generated art doesn't feel like yours - comes from a shift in how we define creativity, not a lack of it. But creativity has never been about tools.

    Photographers don't build lenses. Filmmakers don't engineer cameras. Designers don't invent Figma. Yet no one questions whether their work is “theirs.” Because their fingerprints are all over it - what they chose to include, exclude, highlight, or distort. Intent is the signature.

    AI doesn't change that. The interface got smarter. You're choosing the vibe, the story, the style, the framing. That's direction. That's creation.

    If anything, AI just exposed how addicted we were to the romantic struggle of the process.​ But real creative work is about judgment, not just labour. You made the call. You made the thing.

    It's yours.

    Or is it?

  5. Sketches to Magic

    Yeah, everyone's talking about ChatGPT image generation online - and I get it. It's addictive and pretty entertaining.

    One of the cooler ways to use it is by turning a rough sketch into something way more polished.

    Here's one of my early, messy drawings I made for the “Cultivate and Cut” post. I always meant to come back and clean it up but never got around to it. So I asked ChatGPT to turn it into an illustration - and honestly, the quality blew me away.

    Here's my (ugly) original drawing:

    Leadership is about nurturing growth and knowing when to prune for balance and strength.

    Then I asked for an illustration version:
    What's going on here

    Next, I asked it to add some extra details:
    What's going on here? V3

    Then I tried an isometric version:
    What's going on here? V4

    Then photorealistic:
    What's going on here? V5

    And finally, a Ghibli-style version:
    What's going on here? V6


    I'm definitely going to keep playing around with turning my sketchy concepts into full illustrations. This is just too much fun.

  6. Mar 30, 2025

    A morning run. Half-marathon with over 700 m of elevation. Three hours on the legs.

    That's not just training - that's mental conditioning. This was another brick in the UTA50 wall. Quiet work. Honest effort. A long session that burns the calves and builds the mindset.

    Pace doesn't matter when the elevation looks like a mountain range. What matters is showing up. What matters is stacking these efforts week after week.

    You don't finish UTA50 on race day. You finish it here. In the sweat. In the silence. In the rain. In the Sunday slogs when no one's watching.

    Running hills March 30 2025

  7. I had to....sorry, not sorry #ghibli

    ghibli

  8. Mar 23, 2025

    Went for a 15km run over the weekend and couldn't resist snapping a photo - Sydney really is a beautiful place.

    Opera House, March 2025

  9. Master small hills to conquer the peak

    While preparing for UTA50 (total elevation 2.1km 😱) and doing some hill training, I looked at the elevation profile and got an idea for an illustration.
    From this...

    Balmoral Hills

    To this..."Master small hills to conquer the peak"
    Master small hills to conquer the peak

  10. Mar 9, 2025

    Didn't know this!

    The Balmoral tram line in Sydney operated from 1922 to 1958. It was a branch of the larger North Shore tram network, designed to bring people from the city and surrounding suburbs to Balmoral Beach.
    The tram line played a significant role in making Balmoral Beach a popular destination during its operation.

    The Balmoral Tram

  11. Criticism Fuels Growth

    Yes, It's hard to hear criticism.

    When someone points out your flaws, your gut reaction is 'WTF?!' - or in business terms, 'defensiveness.'

    Of course, you want to protect your ego. You want to explain yourself, prove them wrong, or even tell them to f* off. Tempting, isn't it?

    But defensiveness kills growth. Pause. Breathe. Ask yourself: 'What can I learn from this - even though I hate it?' Growth starts the moment you listen instead of emotionally react.

    Nothing to learn from it? That's also ok but still thank the person who gave you feedback.

  12. Feb 1, 2025

    I don't like running in the morning. Or rather, I don't like the idea of it. What I really want is to have breakfast first, drink my coffee and then, a couple of hours later, think about exercise. But once the run is done, it feels great - like I've earned that big breakfast.

    This morning, I went for an easy, scenic 10km run. My legs were still sore from Thursday's hill session, so I didn't (and honestly couldn't) push too hard.

    Overall, I'm pretty happy with my progress (112km) in January. I've built up mileage quickly, especially considering I was struggling to run 3km at the end of December.

    Running Monthly Report Garmin Feb 2025


    And I snapped a few pics of beautiful Sydney along the way.

    Sydney Harbour Bridge & North Sydney 1 Feb 2025

    Sydney Opera House Feb 1, 2025

    Sydney Harbour Bridge 1 Feb 2025

  13. Jan 30, 2025

    It's Thursday, which means hill running day. I can feel the gradual improvement compared to my last two hill runs - I'm feeling much stronger. It's still tough, but I'm covering more distance and tackling more elevation.

    Today I did 12km, 437m elevation. The first 9km, I didn't switch to walking - I ran all the hills, which is a huge improvement! Looking forward to an easy run on the flats this weekend though!

    Running hills Jan 30 2025

  14. Jan 29, 2025

    A quick training session tonight: SkiErg, rowing machine, plus some shoulders and arms work.
    Went all out on the SkiErg 500m, then rowed 500m too. Hit a PB on the SkiErg at 1:42.7!

    Strangely enough, I'm actually looking forward to the hills session tomorrow!

    Hyrox training Jan 29, 2025

  15. Jan 27, 2025

    Getting used to running hills is definitely going to take some time. Feeling good about building up to running them without needing to switch to walking.

    On Thursday, I had a decent go at the hills in my local area. Did 9km in 1h 8m with 307m of elevation. I ran more this time compared to the week before, cutting my walking time down to 7m 24s. Last week, for the same distance, my walking time was 19m 50s, so that's already solid progress.

    Running hills Jan 24 2025


    Yesterday, I tackled the Bondi Beach to Coogee Beach run and back - on tired legs. There are plenty of hills and steps along that route, adding up to 283m of elevation. It was just over 14km in total. I managed to run all the way to Coogee but walked the hills on the way back. Calves were sore. Legs felt a bit heavy, which makes sense as I'm ramping up both mileage and intensity.
    Run Bondi to Coogee Jan 26, 2025


    Overall, I'm pretty happy with the progress, but there's still plenty of hard work ahead before UTA50.

    110 days to go!

    Coogee Beach Jan 26, 2025

  16. Start Ugly

    Struggling to write? Shrink the task.

    Blog post too much? Write a tweet.
    Tweet too hard? Write a sentence.
    Sentence still suck? Write a shit one.

    Start small. Start ugly. Start anyway.

    The point isn't brilliance. It's movement. You don't find your voice by thinking. You find it by writing. Quantity leads to clarity. Bad drafts build muscle.

    Write badly. Then write better.

  17. Jan 21, 2025

    It's Tuesday - sprint day, yay! I mixed things up a bit this time and here's how it went:

    • 2km warm-up
    • 400m x 3
    • 200m x 3
    • 100m x 3

    I hit a PB for the 200m (39.5s @ 3:18 pace) but couldn't quite beat my PBs for the 400m or 100m, even though it felt like I was flying!

    The 400m x 3 was brutal. It's basically an all-out sprint the whole way.

    Next Tuesday, I'm thinking of switching things up again and focusing on training for a 5km PB. The plan:
    • 2km warm-up
    • 1km @ 5:00 pace x 6, with 2 min rest in between

    Let's see how it goes!
    Sprints Jan 21, 2025

  18. Jan 20, 2025

    Sometimes I walk past the Sydney General Post Office - it's a cool spot right in the centre of Sydney.

    Underneath it, there's this whole network of tunnels and basements (not sure if the public has access to it). Back in the day, they were used for postal operations and deliveries.

    These days, though, it's now there: the Fullerton Hotel Sydney, shops and restaurants.

    Sydney General Post Office - Jan 20, 2025

  19. Jan 19, 2025

    Caught the UFC at on of the pubs in Manly. I was supporting the Russian fighters, Umar and Islam. Absolute machines. They're incredible athletes, sharp and relentless.

    Watching with my mate, we couldn't get over how insanely well they understand movement - both their own and their opponent's. Every single move is calculated and lethal.

    Me in the cage? I wouldn't last 10 seconds.

    Islam Makhachev

  20. Jan 18, 2025

    One of my posts on LinkedIn went viral'ish. It wasn't exactly groundbreaking or full of deep insights.

    But it's certainly a topic that has two completely opposite camps and no one in between.

    I've written better and more helpful content (at least in my opinion), but LinkedIn's algorithm doesn't promote it because it doesn't drive engagement.

    That's why I don't like algorithms. Instead of promoting good content, they push controversial or clickbaity posts that spark engagement.

    Thoughtful and insightful content stays invisible.

    The title "Product Owner" shouldn't exist

Feel free to reach out: [email protected].