I’m Max, a father of two, Product Director & Product Coach from Sydney. I write about leadership, product management and life.
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  1. Went for a run this morning - really enjoying getting out early on the weekend. The goal was to go sub-55 for 10km, then take it easy for the final 5km. I cooled down with a gentle pace, pushed a little at the end and ended up with a 15km PB as well.

    Loving these runs across the Sydney Harbour Bridge. Stunning views - running past the Opera House, through the Botanic Gardens and finishing in Barangaroo. One of the best spots in the world ❤️

    15km PB, June 2025

  2. Over the weekend, I've been playing around with some Vibe Coding to tackle a challenge I've been thinking about.

    There are probably existing products that do something similar, but for me, it's more about getting hands-on with AI and building something myself. I used to be a software engineer, so tinkering with things like this comes naturally - and I really enjoy it.

    The problem I'm exploring is related to my work in the health industry, which is a broad and complex space. To give you an idea: there are general practitioners, specialists, allied health professionals like physios and psychologists, private and community clinics, hospitals (public and private), private health insurers, Medicare and government services, regulatory bodies like ADHA and AHPRA, My Health Record, and the underlying tech infrastructure like Best Practice, MedicalDirector, and Genie.

    Then there are patient-facing platforms like HealthShare (where I work), HotDoc and Health Engine plus areas like patient education, pharmacies and aged care.

    This is a lot!

    As a product leader, I try to stay on top of market news and emerging trends but it takes a lot of time and constant context switching.

    That's the problem I'm trying to solve.

  3. May 24, 2025

    UTA50, 2025

    UTA50 done!

    ✅ Finished UTA50 in 9 hours and 53 minutes.

    Tough course - pretty gnarly at the bottom, and I saw a lot of runners twisting their ankles. The weather was clear and kind, but the course itself was brutal. Still, the atmosphere was amazing. So many positive vibes - not just from spectators cheering you on and chanting your name, but also from fellow runners cracking dad jokes like, “Did we pay for this?”

    Overall, I felt pretty confident about making it to the end. I didn't push myself to the extreme - kept it moderate at the start. My goal was to make it halfway to the Queen Victoria Hospital (QVH) aid station (around 28km). Once I got there, I knew I could finish and hopefully avoid cramping.

    The 8km downhill stretch was brutal on my toes - definitely earned some black toenails - and I couldn't go as fast as I wanted. But the last 5km was mostly flat, slightly inclined. I found a second wind, overtook a few people, and pushed pretty hard. Still, a couple of UTA100 leaders flew past me like they were weightless. They looked so fresh. I hated them a little.

    The last 200 metres was a grind - 900 Furber steps. I didn't stop and just pushed through. In fact, I didn't stop at all throughout the race except for refueling at checkpoints. Climbed every hill and stair section without pausing, which I'm proud of.

    Tempted to consider the UTA100 one day - it's a different beast, and I'm not thinking too seriously about it yet. But once the legs recover, who knows?

    If you're on the fence about trying UTA, I'd definitely recommend the experience. You don't have to go straight to 50 - there are also 11km and 22km options. Amazing atmosphere, incredible challenge.

    UTA50, 2025

  4. May 9, 2025

    UTA50 is next week. 50km. 2.5km elevation. Just writing this makes my legs feel heavy. Scary.

    Doubts are louder. Have I done enough? Am I ready? What if I can't finish?

    But I'm doing it anyway.

    Doubt doesn't mean stop. I'll show up. Then I'll take the first step. Then the next. Then the next. Until it's done.

    See you in Blue Mountains!

    UTA50 soon

  5. Procrastination

    How to kill procrastination.
    Pretend you're on live TV. No edits. No second chances. Everyone who matters - your family & friends, your team, your mentors - is watching.

    Every move is seen. Every pause is noticed. You can't stall. You can't check your Instagram. You act.

    Treat your to-do list like it's broadcast live. Not to perform. To finish.
    You don't need motivation. You need urgency.

    You need the switch that says: “They're watching...”

  6. Apr 25, 2025

    Got wrecked in the Blue Mountains over the weekend - legs felt like bricks. So hitting a PB for 15Ks with sub-6:00 pace felt massive. Nearly 200 metres of elevation in there too.

    That's a big one for me. Not just the numbers - the confidence it gave me after a rough session.

    These are the moments that build the legs for UTA50 - and the mindset for everything else.

    15km PB, April 2025

  7. Apr 19, 2025

    UTA50 prep, April 2025

    35km in the bank. But this one hurt.

    Started fresh. Finished wrecked. 1,640m of elevation over 6 hours stripped me down. Legs gave out before the mind did - but only just.

    UTA50 is another 15km longer, with almost 1,000m more elevation. Today's effort wasn't even the full thing. And it still broke me. If I hit that wall during the real race, I won't just slow down. I'll stop.

    That's the scary bit.

    But also the point.

    The course doesn't lie. You either show up prepared or get chewed up. Today didn't break me. It just showed me where the cracks are. And that's exactly what prep is for.

    Every painful step now is insurance for race day.
    Uta50 prep, April 2025

  8. Apr 18, 2025

    "Common People" - Black Mirror S7E1


    You don't start out building dystopia.

    You start with a dream.
    To help someone. Maybe save a life.
    Not growth. Not virality. Just impact.

    It begins with something human.
    “I want to help people.”
    Real pain. Real need. Strong emotional pull.

    So you build.
    Scrappy MVPs.
    Test empathy.
    Pitch it as perspective-shifting. Maybe even healing.

    Early adopters rave. Investors lean in. Retention climbs. Virality kicks.
    So you optimise.

    Empathy turns to entertainment.
    Immersion becomes addiction.
    Exploration turns into extraction.

    “Total immersion” becomes your edge.
    Richer data. Deeper sync. Sharper fidelity.
    The product gets better. But better for who?

    Then come the tiers.
    Free. Plus. Premium. Ultra.
    More access. More control. More fun.

    Lower tiers don't get less.
    They just get worse.
    Ads. Friction. Withdrawal.

    The customer's life becomes content.
    Their pain becomes product.

    Then the customer disappears.
    No roadmap. No experience tracking. No consent.
    Because they're not the customer.
    They're the cost.

    You're not evil. You're just in growth mode.
    The sprint is full. The metrics are green.
    Legal said yes. And besides - it's working.

    Dystopia doesn't crash through the door.
    It slips in quietly… while the dashboard stays green.

    "Common People" - Black Mirror S7E1

  9. Stay Cool

    Calm is the flex.

    Anyone can snap back. That's easy. A sharp reply, a passive-aggressive jab, a silent cold shoulder. But reacting lowers you. ​

    Real strength isn't loud. It's poised. Collected.

    Because when pressure hits and others lose their cool, staying calm does more than protect your dignity - it shows who's really in charge of themselves.

    You don't need the last word. You don't need to win the argument.

    So stay calm. Not to keep the peace. To keep your power.

  10. Apr 5, 2025

    This route is brutal but beautiful. Elevation like this breaks most runners. But it also builds something race day can't fake - grit.

    The Three Sisters - 3 Sisters Echo Point Katoomba

    30km run in Blue Mountains

  11. Apr 1, 2025

    Prompted Vision

    That gut feeling - that AI-generated art doesn't feel like yours - comes from a shift in how we define creativity, not a lack of it. But creativity has never been about tools.

    Photographers don't build lenses. Filmmakers don't engineer cameras. Designers don't invent Figma. Yet no one questions whether their work is “theirs.” Because their fingerprints are all over it - what they chose to include, exclude, highlight, or distort. Intent is the signature.

    AI doesn't change that. The interface got smarter. You're choosing the vibe, the story, the style, the framing. That's direction. That's creation.

    If anything, AI just exposed how addicted we were to the romantic struggle of the process.​ But real creative work is about judgment, not just labour. You made the call. You made the thing.

    It's yours.

    Or is it?

  12. Sketches to Magic

    Yeah, everyone's talking about ChatGPT image generation online - and I get it. It's addictive and pretty entertaining.

    One of the cooler ways to use it is by turning a rough sketch into something way more polished.

    Here's one of my early, messy drawings I made for the “Cultivate and Cut” post. I always meant to come back and clean it up but never got around to it. So I asked ChatGPT to turn it into an illustration - and honestly, the quality blew me away.

    Here's my (ugly) original drawing:

    Leadership is about nurturing growth and knowing when to prune for balance and strength.

    Then I asked for an illustration version:
    What's going on here

    Next, I asked it to add some extra details:
    What's going on here? V3

    Then I tried an isometric version:
    What's going on here? V4

    Then photorealistic:
    What's going on here? V5

    And finally, a Ghibli-style version:
    What's going on here? V6


    I'm definitely going to keep playing around with turning my sketchy concepts into full illustrations. This is just too much fun.

  13. Mar 30, 2025

    A morning run. Half-marathon with over 700 m of elevation. Three hours on the legs.

    That's not just training - that's mental conditioning. This was another brick in the UTA50 wall. Quiet work. Honest effort. A long session that burns the calves and builds the mindset.

    Pace doesn't matter when the elevation looks like a mountain range. What matters is showing up. What matters is stacking these efforts week after week.

    You don't finish UTA50 on race day. You finish it here. In the sweat. In the silence. In the rain. In the Sunday slogs when no one's watching.

    Running hills March 30 2025

  14. I had to....sorry, not sorry #ghibli

    ghibli

  15. Mar 24, 2025

    Went for a 15km run over the weekend and couldn't resist snapping a photo - Sydney really is a beautiful place.

    Opera House, March 2025

  16. Master small hills to conquer the peak

    While preparing for UTA50 (total elevation 2.1km 😱) and doing some hill training, I looked at the elevation profile and got an idea for an illustration.
    From this...

    Balmoral Hills

    To this..."Master small hills to conquer the peak"
    Master small hills to conquer the peak

  17. Mar 10, 2025

    Didn't know this!

    The Balmoral tram line in Sydney operated from 1922 to 1958. It was a branch of the larger North Shore tram network, designed to bring people from the city and surrounding suburbs to Balmoral Beach.
    The tram line played a significant role in making Balmoral Beach a popular destination during its operation.

    The Balmoral Tram

  18. Criticism Fuels Growth

    Yes, It's hard to hear criticism.

    When someone points out your flaws, your gut reaction is 'WTF?!' - or in business terms, 'defensiveness.'

    Of course, you want to protect your ego. You want to explain yourself, prove them wrong, or even tell them to f* off. Tempting, isn't it?

    But defensiveness kills growth. Pause. Breathe. Ask yourself: 'What can I learn from this - even though I hate it?' Growth starts the moment you listen instead of emotionally react.

    Nothing to learn from it? That's also ok but still thank the person who gave you feedback.

  19. Feb 1, 2025

    I don't like running in the morning. Or rather, I don't like the idea of it. What I really want is to have breakfast first, drink my coffee and then, a couple of hours later, think about exercise. But once the run is done, it feels great - like I've earned that big breakfast.

    This morning, I went for an easy, scenic 10km run. My legs were still sore from Thursday's hill session, so I didn't (and honestly couldn't) push too hard.

    Overall, I'm pretty happy with my progress (112km) in January. I've built up mileage quickly, especially considering I was struggling to run 3km at the end of December.

    Running Monthly Report Garmin Feb 2025


    And I snapped a few pics of beautiful Sydney along the way.

    Sydney Harbour Bridge & North Sydney 1 Feb 2025

    Sydney Opera House Feb 1, 2025

    Sydney Harbour Bridge 1 Feb 2025

  20. Jan 31, 2025

    It's Thursday, which means hill running day. I can feel the gradual improvement compared to my last two hill runs - I'm feeling much stronger. It's still tough, but I'm covering more distance and tackling more elevation.

    Today I did 12km, 437m elevation. The first 9km, I didn't switch to walking - I ran all the hills, which is a huge improvement! Looking forward to an easy run on the flats this weekend though!

    Running hills Jan 30 2025

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