Sep 11, 2022
Product Management Coach
Product Managers grow faster with pressure and clarity.
You've nailed the ceremonies. You ship reliably. You manage delivery like a pro. But the question is - are you growing?
Most Product Managers stall because no one's pushing them to think bigger. To shape the right bets, not just execute them. To own the number, not just the roadmap.
That's where I come in.
Ten years leading products taught me this: the fastest growth happens when you're given accountability and support. I work with product managers (aspiring or experienced) to sharpen their craft, stretch their thinking and accelerate their career.
Not sure where you stand? Let's find the gaps. Then build a plan. Reach out if you're ready to move with purpose.
Here's where we'll focus. These aren't generic coaching topics. These are the real gaps that hold PMs back.
Navigate ambiguity like a pro
Product is messy by design. Clear answers are rare. If you're waiting for certainty, you'll always be behind. I'll help you build stronger judgment, spot patterns faster and make confident calls even when the path is unclear.
Craft a real strategy. Not a wish list
Most “strategies” are a bunch of goals dressed up in bullet points. A real strategy makes hard calls. It has a point of view. It says what not to build. I'll show you what good looks like and help you shape one that actually drives decisions.
Work cross-functionally without creating chaos
PMs sit in the middle of everything: engineering, design, sales, ops. That doesn't mean you get to boss people around. You need influence, not authority. I'll help you earn trust, build real partnerships and navigate tricky conversations without damaging relationships.
Get buy-in before you get blocked
Even the best strategy falls flat if no one knows about it. You need to socialise it early. Sell the vision. Bring others along. If your plan only lives in your head or in a doc no one's read, it's already dead. I'll help you turn ideas into action by getting the right people behind it.
My philosophy is that for any business to succeed, it needs teams. Teams need to be motivated, aligned and equipped with the right skills to succeed. That's what I'm great at – from strategy and motivation to execution and crafting individual growth plans.
Currently, I'm a Product Director at HealthShare. Before that, I was Head of Product at Backpocket and led product teams at Brighte and THE ICONIC.
For over three years, I've been mentoring product managers through Startmate, helping them grow into confident, capable product leaders.
If you'd like to learn more about me, take a look at my personal notes and product management write-ups.
Thanks,
Max
You've nailed the ceremonies. You ship reliably. You manage delivery like a pro. But the question is - are you growing?
Most Product Managers stall because no one's pushing them to think bigger. To shape the right bets, not just execute them. To own the number, not just the roadmap.
That's where I come in.
Ten years leading products taught me this: the fastest growth happens when you're given accountability and support. I work with product managers (aspiring or experienced) to sharpen their craft, stretch their thinking and accelerate their career.
Not sure where you stand? Let's find the gaps. Then build a plan. Reach out if you're ready to move with purpose.
Here's where we'll focus. These aren't generic coaching topics. These are the real gaps that hold PMs back.
Navigate ambiguity like a pro
Product is messy by design. Clear answers are rare. If you're waiting for certainty, you'll always be behind. I'll help you build stronger judgment, spot patterns faster and make confident calls even when the path is unclear.
Craft a real strategy. Not a wish list
Most “strategies” are a bunch of goals dressed up in bullet points. A real strategy makes hard calls. It has a point of view. It says what not to build. I'll show you what good looks like and help you shape one that actually drives decisions.
Work cross-functionally without creating chaos
PMs sit in the middle of everything: engineering, design, sales, ops. That doesn't mean you get to boss people around. You need influence, not authority. I'll help you earn trust, build real partnerships and navigate tricky conversations without damaging relationships.
Get buy-in before you get blocked
Even the best strategy falls flat if no one knows about it. You need to socialise it early. Sell the vision. Bring others along. If your plan only lives in your head or in a doc no one's read, it's already dead. I'll help you turn ideas into action by getting the right people behind it.
About me
I've built and grown multiple product teams - big (corporate) and small (startups).My philosophy is that for any business to succeed, it needs teams. Teams need to be motivated, aligned and equipped with the right skills to succeed. That's what I'm great at – from strategy and motivation to execution and crafting individual growth plans.
Currently, I'm a Product Director at HealthShare. Before that, I was Head of Product at Backpocket and led product teams at Brighte and THE ICONIC.
For over three years, I've been mentoring product managers through Startmate, helping them grow into confident, capable product leaders.
If you'd like to learn more about me, take a look at my personal notes and product management write-ups.
Ready to Get Started?
If this sounds like something you're interested in, send me an email [email protected]🚨 I can only coach two people at a time while working my full-time job, and right now I've got one spot left.
Thanks,
Max
Testimonials
About Max Antonov
I’m Max, a father of two, Product Director & Product Coach from Sydney. I write about leadership, product management
and life.
Feel free to reach out: [email protected].
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