Fractional Product Leader
Currently accepting new clients

Hands-on product leadership for founders who need strategy that ships.

I'm in your meetings, in your Slack, shaping your roadmap, and close enough to delivery that nothing gets lost in translation between strategy and execution.

Book a 30-minute fit call Read the blog

No pitch. Just figuring out if there's a fit.

Sound familiar?

"Everything is urgent and nothing feels strategic."
"I'm still the one making every product call, and it's slowing the whole team down."
"We're getting asked about our AI strategy in every meeting. Internally, we don't have one."
"We've tried to fix it with process, but nothing has stuck."
"We have too many good ideas and can't decide what to kill."
"We're shipping constantly, but can't tell if any of it is actually working."

If these sound familiar, the issue is rarely talent. It's structure, clarity, and decision-making rhythm.

Fit Check

Engage if

  • You have a dev team but no product leadership function.
  • Founder or CEO is carrying product decisions and needs leverage.
  • You want stronger discovery before committing roadmap work.
  • Speed and execution quality are central to your advantage.

Not a fit if

  • You only want a delivery manager or backlog admin.
  • You want a strategy deck without ongoing execution.
  • Your team is not ready to run discovery and ship changes.

Offer 01

Fractional Product Leader

Ongoing - no minimum commitment

Weekly leadership across discovery, strategy, prioritisation, and team cadence. Built for founders who need senior product judgment without a full-time product leader hire.

Offer 02

Roadmap Reset

One week + optional follow-on

A focused engagement to diagnose product bottlenecks, reset direction, and build an execution plan your team can actually run immediately.

Offer 03

Founder Coaching

Three-month engagement

For founders running product themselves who want to build the judgment to eventually hand it off.

Want to pressure-test your current product setup before committing?

Book a 30-minute fit call

How I Work

No decks. No 90-day discovery phase before anything happens.

I show up, I work with your team, and things get shipped.

I don't do retainers for the sake of retainers. If the work stops moving things forward, we stop.

Every engagement starts with a roughly one-hour conversation mapping your product from vision to impact. From there, we run in three phases:

1. Diagnose

Audit goals, discovery process, roadmap, and delivery flow using a vision-to-impact framework to find the highest-leverage gaps.

2. Align

Define product bets, success metrics, and an operating cadence your team can sustain.

3. Execute

Run weekly with your team to turn strategy into shipped outcomes. I stay close to keep quality, pace, and prioritisation on track.

What good looks like

Strategy that makes it obvious what to work on, and what to ignore.
A team that makes good product calls without pulling you in every time.
A clear AI position you can stand behind, in the boardroom and with your team.
An operating rhythm that actually fits how your team works, and keeps working.
Fewer bets, made with conviction, with a clear reason for everything you're not doing.
Confidence that what you're shipping is actually moving the needle.

About me

Max Antonov

Max Antonov

Hands-On Product Leader

Product leader with 15+ years across startups and scale-ups globally. I've taken companies from early traction through growth, improving how teams discover the right problems, make faster decisions, and ship with consistency.

I work with 1–2 companies at a time so I can stay genuinely close to the work. Based in Sydney, available remotely worldwide.

Next Step

30-minute call. No pitch. Just figuring out if there's a fit.

Let's talk through your context and see if there's a match. If there's a fit, I'll outline a proposed engagement within a few days, no obligation.

Book a 30-minute call Read the blog first