Fractional Product Leader, Sydney / Remote

Hands-on product leadership for founders who need strategy that actually ships.

I sit in your meetings, shape your roadmap, and stay close to your team until things get out the door.

Book a 30-minute fit call Read the blog

No pitch. Just figuring out if there's a fit.

Currently accepting new customers

About me

Max Antonov

Hands-On Product Leader

Product leader with 15+ years across startups and scale-ups in Sydney and globally. I've taken companies from early traction through growth — improving how teams discover the right problems, make faster decisions, and ship with consistency.

I work with 1–2 companies at a time so I can stay genuinely close to the work. Based in Sydney, available remotely worldwide.

Sound familiar?

"We have developers shipping, but no one owns what we're building or why."

"Everything is urgent and nothing feels strategic."

"The founder is the product manager and it's becoming a bottleneck."

"Delivery is busy, but outcomes are unclear."

"We need to move faster but keep making the same mistakes."

"We've tried to fix it with process, but nothing has stuck."

If these sound familiar, the issue is rarely talent — it's structure, clarity, and decision-making rhythm.

Fit Check

Engage if

You have a dev team but no product leadership function.
Founder or CEO is carrying product decisions and needs leverage.
You want stronger discovery before committing roadmap work.
Speed and execution quality are central to your advantage.

Not a fit if

You only want a delivery manager or backlog admin.
You want a strategy deck without ongoing execution.
Your team is not ready to run discovery and ship changes.

Offer 01

Fractional Product Leader

Weekly leadership across discovery, strategy, prioritisation, and team cadence. Built for founders who need senior product judgment without a full-time product leader hire.

In your Slack, sprint reviews, and feature-shaping conversations.
Making the calls that keep momentum and quality moving forward.

Ongoing — no minimum commitment

Offer 02

Roadmap Reset

A focused engagement to diagnose product bottlenecks, reset direction, and build an execution plan your team can actually run immediately.

Live working sessions with you and your leadership team.
A prioritised roadmap your team can act on straight away.

One week + optional follow-on

Offer 03

Founder Coaching

For founders running product themselves who want to build the judgment to eventually hand it off.

Discovery quality and prioritisation decisions.
Getting more from your current team without adding headcount.

Three-month engagement

How I Work

No decks. No 90-day discovery phase before anything happens.

I show up, I work with your team, and things get shipped.

I don't do retainers for the sake of retainers. If the work stops moving things forward, we stop.

Every engagement starts with a conversation — about an hour — mapping your product from vision to impact. From there, we run in three phases:

1. Diagnose

Audit goals, discovery process, roadmap, and delivery flow using a vision-to-impact framework to find the highest-leverage gaps.

2. Align

Define product bets, success metrics, and an operating cadence your team can sustain.

3. Execute

Run weekly with your team to turn strategy into shipped outcomes. I stay close to keep quality, pace, and prioritisation on track.

What changes when this works

Clearer product direction and sharper trade-offs.

Faster decisions with less founder involvement required.

A team that can run discovery and delivery without being managed.

Fewer alignment meetings, more actual progress.

Product that ships — and moves the business forward.

A product operating rhythm the business can sustain without you in every call.

Next Step

30-minute call. No pitch. Just figuring out if there's a fit.

Let's talk through your context and see if there's a match. If there's a fit, I'll outline a proposed engagement within a few days — no obligation.

Book a 30-minute call Read the blog first