Strategy. Practical tips.

Most teams quietly tiptoe around a simple truth...many leaders don't actually know what a good strategy looks like, let alone how to create one.
They've never read Good Strategy Bad Strategy or Blue Ocean Strategy.
They can't clearly articulate a path forward.
They've never heard of SCQA.
Instead, the word “strategic” gets slapped onto anything that feels important or urgent. A shiny feature? Strategic. A sales deal? Strategic. A board request? ... read more

The Never List

A great product strategy doesn't just come from what you might build. It comes from being just as clear on what you won't.

There are two lists every product team needs. One is obvious: the wishlist. Features you'd love to build one day. The shiny ones. The creative experiments. The nice-to-haves that make you dream.

The other list? The never list. Just as powerful, even more clarifying. Features you'll never build. Because they break your strategy. Dilute your brand. Creep into someone else's territory. Or solve problems you deliberately chose not to solve.

This list sets your guardrails. ​It keeps sales from selling ghosts. And it makes every yes sharper - because every no is clear.

Focus doesn't come from chasing every idea. It comes from knowing which ones to kill.

Interviewing Product Managers

Hiring a Product Manager? Features don't tell you how they think. Trade-offs do.

“Design me a feature” is lazy. It rewards idea factories. It skips the messy bit. The hard decisions, the real trade-offs, the collaboration across disciplines. And most of the time, it's work for a designer, not a PM.

Great PMs don't need to be idea machines. They need to place good bets. People who know when to push, when to pause and how to build energy across a team. Idea generation is cheap. Execution is expensive.

Want to spot a great PM? Don't ask them to invent. Ask them to reflect. Go deep on their past work. Not the polished version - the messy one. What did they ship and why? What changed because of it? How did they shape the outcome, not just follow instructions?

The best answers come from the hard parts - the tension and the feedback loops. The trade-offs and the moments when things weren't obvious. When the path wasn't clear but they still found a way forward. That's where the gold is. Not in ideas but in impact.

Real product work looks like wrestling with constraints, aligning the team, managing pressure and holding context across functions. It's pushing through ambiguity without defaulting to consensus. It's saying no more than yes. And it's knowing which bets matter and which don't.

PMs don't just ship features. They see through noise. They narrow scope. They frame decisions and move the team with clarity. Don't test them on what they can dream up. Test them on what they've already done.

Paper Promises

Verbal yeses mean nothing.

People hide behind them because there's no receipt. No audit trail. No follow-up. Just vibes. Verbal commitments are slippery by design - they give the illusion of agreement without the weight of action. They make it easy to nod, avoid conflict, and walk away uncommitted.

Written words change the game. They lock the conversation in place. A two-line follow-up after a chat becomes a timestamp. A shared truth. A trigger for action. Because once it's written, it's real. There's a name. A date. A decision. Suddenly, that “yes” carries weight. Accountability kicks in.

That's why some avoid writing things down. It removes the wiggle room. It kills plausible deniability. But if you're serious about progress - write it. Even if it's rough. Especially if it's uncomfortable. Written words drive the work.

Jira Syndrome

Stop hiring Product Managers to write tickets.
Start hiring them to shape the future.

Too many teams confuse product delivery with product leadership. They fill PM roles with people who keep the board clean, manage standups and translate features into tidy Jira tickets. It looks like progress. But all you've done is create a high-functioning to-do list. That's not product management. That's task management.

Real product managers don't just move work forward - they decide what work matters. They ask the harder questions:

• What should we bet on?
• What problem are we solving?
• What's the outcome we're driving?

Async Leadership

The best CEOs are dual-lens operators.

Vision. Timing. Cash. They hold the big picture in their heads but stay anchored in the work. Product. Blockers. People. They see the nuance most miss. That mix is rare. The real limiter is processing power.

As companies scale, updates shift from chat to text. Verbal syncs don't scale. Reading does. Which is why CEOs must build teams who write clearly and asynchronously. Not optional.

Clarity equals speed. If your execs can't communicate in writing, you'll be stuck in meetings forever.

The CEO's leverage comes from how well the team writes.

How to Get to Better Answers

How to get better answers from your peers.

Instead of asking your peers to weigh in on different options and the best solution, just give them a solution. Stake a claim. Make it visible. Then let them shoot holes in it.

Framing it as “Here's my current thinking, based on the information I have today” does two things. It keeps you from sounding arrogant. And it opens the door for others to improve it. Feedback gets sharper. Responses come faster. The conversation shifts from “What should we do?” to “What's wrong with this?”

That's how you get to better answers...faster.

P.S. Not for every situation - just the ones where speed matters and your peers already trust you.

What Some Execs Get Wrong About Product-Led Growth

Some execs get product-led growth wrong.

They confuse it for a team chart shift. Treat the product team like glorified BAs. Let sales keep owning the funnel.

But product-led growth isn't a structural tweak. It's a go-to-market motion. Product isn't there to “gather requirements” - it drives the entire engine. From first click to expansion. Sales doesn't disappear but it stops being the gate. It becomes a guide.

Leave product out of the funnel and you're not doing PLG. Putting lipstick on a sales funnel.

Trust The Trenches

Advisors don't build your product. Your team does.

Startups often chase external wisdom: big-name advisors, mentors or consultants. Feels smart. Feels strategic. But what gets ignored is the gold sitting right inside the company: the frontline team. The people closest to the work. The ones who spot real problems before they hit dashboards.

Most companies skip this step. They hire an advisor to fix product strategy, while the product team quietly shakes their heads. They run a culture workshop, while the team whispers: “We've been saying this for months”

The fix isn't more voices. It's better loops.

Build internal insight loops before you chase external ones. Create a rhythm of feedback, reflection and iteration...led by the people doing the work. Document the pain points. Invite challenge. Turn silence into signal. Once that's running strong, then (and only then) bring in outside help to sharpen, not replace, your instincts.

Your team knows more than your boardroom. Listen there first.

Toxicity Isn't Leadership

Brilliance doesn't excuse bad behaviour.

Some leaders get away with everything. They shout. Interrupt. Get angry. Dismiss. Their results or tenure buy them silence. People tiptoe around them. Their tantrums get labelled “passion”. But under the surface, the team is hurting. The fear is real. Ideas shrink. Collaboration dies. Turnover spikes. The cost isn't loud. It's quiet...and compounding.

And here's the lie: “We need them”.

No, you don't.

You're just scared of the gap they'll leave. But that gap creates space for healthier leadership, for calmer thinking, for people who can deliver and respect others. High performance doesn't have to come wrapped in chaos. The best leaders know when to push, when to listen and when to shut up.

It's not enough to be brilliant. You have to be someone others want to follow.

Culture gets built by who you promote and protect. Letting toxic behaviour slide, just because someone's talented, tells the whole team one thing: this behaviour is ok. And that message spreads. Fast.

So stop making excuses for bullies. If they can't lead with discipline, they don't get to lead at all.

Is strategy supposed to be difficult to understand?

Bad strategy documents aren't your fault.

You join a new team. You're handed a 30-pager full of buzzwords, abstract goals and empty phrases. You read it. You reread it. Still lost.

It feels like you're the problem. You're not. The document is.

Most strategy docs aren't written to be understood. They're written to impress. Or to tick a box. They sprawl with vague visions and empty frameworks, then expect alignment to magically follow.

But the job of a strategy isn't to sound smart.

📘 The job of a strategy is to create clarity. Direction. Focus. And what to ignore.

A good strategy is short and sharp. Like a pitch. You should be able to explain it in 30 seconds. Use SCQA if you need help: Situation, Complication, Question, Answer.

If you're a Product Manager, that's your job. Not just writing the doc. Shaping the strategy. Testing it. Pressure-proofing it with your team and execs.

So if you're staring at a bloated, broken strategy, don't wait for permission.

Tear it apart. Make it clearer. Make it tighter. Make it usable.

Alignment doesn't come from reading. It comes from understanding.

No Place to Hide

AI won't replace Product Managers. But it will expose the ones who never should've had the job.

PMs who survive on vibe, templates and Jira tickets are already being outpaced. AI does what they do. But faster, cheaper and with better spelling.

AI is forcing PMs to evolve from backlog babysitters into strategic operators.

No more hiding behind status updates or pretending roadmapping is vision. AI writes specs. It cleans up research notes. It summarises meetings and drafts Jira tickets before the devs have logged off. If that's your whole job, start sweating.

But if you're the kind of PM who shapes bets, sharpens focus and asks better questions -you're not replaceable. You're rare.

Only sharp PMs know which bets to place, when to double down and when to walk away.

AI won't take your job. But a better PM using AI will.

PMF doesn't exist

Product-market fit doesn't exist.

It's a myth we tell ourselves to feel like we're on the right track.

“Agile” suffered the same fate (at least there's the agile manifesto that exists). Started as a working philosophy, ended up a bingo word. Everyone says they have PMF. No one can show you where it lives. They just point to a vibe. Some traction. A few good months. A round that closed fast.

“We've got it!”
Based on what? Revenue spikes? Retention curves? Activation rates? NPS? Shorter sales cycles? Word of mouth? A gut feel after a good week? A bit of everything and nothing concrete?

The phrase has become a catch-all. Founders claim it when growth feels easier than usual. Investors expect it before writing a check. But there's no standard. No scoreboard. Every product is different. Every market reacts in its own way.

What looks like PMF for one company might be a dead end for another.

Product-market fit isn't something you find. It's something you feel.

And sometimes, you just hope you're right.

Feedback Timing

Feedback delayed is feedback diluted.

After two weeks, the lesson goes cold. Details fade. Emotions disappear. What could've been a clear moment becomes a blur.

You try to explain what went wrong. Or what went right. But the context's gone. The person nods but doesn't feel it. They can't replay the moment in their head. The energy's moved on.

Feedback works when it's fast.
“In that meeting just now…” hits different than “Remember that thing two weeks ago?” One feels sharp. The other feels vague. Fresh feedback still has signal in it. Wait too long, and all you're left with is noise.

Don't hold it back. Say “great job” when the win is fresh.

If something was worth noticing, it's worth saying. Right now. Say it while the moment's still alive.

Make It Clear

Product Managers wait for clarity that never arrives.

They expect the strategy doc to have the answers. But nothing lands. Just more PowerPoint slides.

Because the higher up you go, the blurrier it gets. Goals get loftier. Language gets vaguer. No one wants to be wrong. So they delay, they decorate confusion with buzzwords. It feels smart but it isn't clear.

The best Product Managers don't wait. They start shaping. They turn fuzzy goals into concrete next steps. They don't chase alignment. They chase decisions. ​They poke holes (even when it creates discomfort). They write the draft no one asked for. They map the fog, not run from it.

Because anyone can follow a plan. But great Product Managers can make one. They stop asking “What's the direction?” and start saying “Here's what I'm seeing - poke holes in it”

Takeaways: From Jira Junkies to Profit Prophets

📘 Most product teams don't understand revenue. They know user needs, but not what closes a deal. They talk to customers, but rarely prospects. That's a big gap. Product decisions often ignore willingness to pay, sales pressure, and retention blockers - because they're seen as “someone else's job.”
📘 They moved from slow waterfall to fast Agile. But fast doesn't mean right. Shipping the wrong thing quickly just piles up tech debt and wastes money... read more

Quiet Leadership

Change doesn't come from a reorg or a new title on a slide.

It comes from the person who says, “This isn't good enough,” and then does something about it. Quietly. Consistently. Without waiting for permission. That's what standards are - choices made over and over, even when they're inconvenient, invisible, or unpopular.

The real power isn't in setting high standards. It's in holding them when no one's watching. When shortcuts are easier. When mediocrity is the norm. That's where most people cave. They look around, see no one else pushing, and assume it's not worth the fight.

But it is.

Every time someone sticks to their standard, it makes space for someone else to do the same. Not with big declarations, but with small acts of defiance against the average.

The more people who hold the line, the easier it becomes to draw a new one. Holding the line isn't easy - but a product management coach can support you in leading with consistency.

Stop Taking Orders. Start Shaping Work

Some tech teams think their job starts when the requirements arrive.

But that mindset turns them into delivery machines - waiting for Jira tickets like orders at a café. The real value isn't in ticking off tasks. It's in shaping them. Working with product managers, not for them.

Because PMs aren't there to write task lists. They're commercial thinkers. They're shaping strategy, pushing customer insight, and holding the big picture. They don't need followers. They need partners.

Do less: waiting for answers.
Do more: collaborating to understand the “why.”

That's how you build better products - and better teams.

Takeaways: Superhuman's secret to success

📘 The early Superhuman team did something most founders would find wild: they ignored most customer feedback. Not because it wasn't useful - but because most users weren't the right users. To find product-market fit, you need to make something some people really love. Not something everyone just kind of likes. This means identifying your "very disappointed" cohort - the people who would be devastated if your product disappeared - and doubling dow... read more

Validation Comes After Launch

You can't validate a product with opinions.
People love to be nice. They'll tell you what you want to hear. “I'd buy that.” “Sounds awesome.” “I'd totally use it.” They're not lying to be cruel. They're trying to be supportive. But support doesn't equal commitment.
The second you ask for money, everything changes.
That's the gap most early teams fall into. They build confidence through conversation, then get blindsided when no one converts. The t... read more