Apr 14, 2025

Paper Promises

Nobody who has ever sat in a room full of nodding heads and supposedly reached an agreement, only to watch nothing happen for three weeks, is surprised by this.

A room full of people nodding, with no name attached to the decision, usually ends with everyone walking out and going back to whatever they were already doing.

The "yes" that costs nothing to say becomes more expensive once someone puts it in writing. There's a name attached now and a date and the thing that usually happens six weeks later, where everyone remembers it slightly differently, becomes much harder to pull off.

Anyway, write it down. Even if it's a fucking mess.

Write it down even if it's a fucking mess

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About Max Antonov

I'm a father of 3 from Sydney, a product and technology leader. I write about leadership, product management, technology and the messy reality of making work work.

I'm currently building and experimenting with a mildly alarming number of things. I also work as a fractional product leader, stepping in where the founder or CEO is still carrying product decisions on their own, and offer 1:1 product leadership coaching for senior PMs and emerging product leaders. I founded SoundingBoard, practical peer exchange for product people. Connect via LinkedIn, or follow me on X.

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