Apr 14, 2025

Paper Promises

Nobody who has ever sat in a room full of nodding heads and supposedly reached an agreement, only to watch nothing happen for three weeks, is surprised by this.

A room full of people nodding, with no name attached to the decision, usually ends with everyone walking out and going back to whatever they were already doing.

The "yes" that costs nothing to say becomes more expensive once someone puts it in writing. There's a name attached now and a date and the thing that usually happens six weeks later, where everyone remembers it slightly differently, becomes much harder to pull off.

Anyway, write it down. Even if it's a fucking mess.

Write it down even if it's a fucking mess

Keep reading

Relevant posts

About Max Antonov

I'm a father of 3 from Sydney, a Product Director and a Product Coach. I write about leadership, product management and the messy reality of making work work.

I'm currently building and experimenting with a mildly alarming number of things.

Connect via LinkedIn or follow me on X.

Subscribe to the best posts on product, strategy, and AI. Just one email a month.