I’m Max, a father of two, Product Director & Product Coach from Sydney. I write about leadership, product management and life.
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  1. The title "Product Owner" shouldn't exist

    Product Managers own the full lifecycle - strategy, discovery and delivery. Product Owners focus narrowly on Agile delivery. Splitting these roles fragments accountability and muddies product development.

    True impact comes from roles with full ownership.

  2. Jan 11, 2025

    Clarity Over Complexity

    A strategy isn't about looking smart. It's about making sure everyone understands it.

    Clarity beats complexity in any organisation. A strategy packed with jargon or overblown ideas creates confusion, not action. The goal is alignment - getting everyone moving in the same direction with confidence.

    Simple, clear strategies win because they get executed.

  3. Jan 10, 2025

    Leah Tharin - The Death of Classical Sales in B2B SaaS

    📘 Sales teams built around short-term incentives create long-term drag. Here's what's happening inside most B2B SaaS companies. Sales reps like “Gary” overpromise because they're incentivised to close deals, not build sustainable value. Product and support teams get blindsided. Customers churn. Internal trust crumbles. Gary's just doing what he's paid for - but the cost to the business is compounding.
    📘 The future isn't no-sales. It's product-led... read more

  4. Jan 10, 2025

    You join a team meeting and just listen.

    The team is in control - they cover the options, ask thoughtful questions and share feedback.
    You watch them gelling, getting in the flow.
    They are considering all the right angles: customer, business and tech.
    The conversation moves naturally. They are calm and focused.

    They don't even need you there and it feels amazing!

  5. Customers Aren’t Always Right - Their Problems Are

    Prioritising customer requests purely by volume is a bad choice.

    Volume doesn't mean this is the right problem to solve.
    But it still blinds teams.

    Yes, customer feedback is great for spotting patterns and surfacing needs. But raw demands don't point to the best answer. Building features based solely on who shouts loudest will result in bloated products or patchwork fixes that don't scale.

    A client might demand Feature X but their request likely reflects a deeper pain point solvable in a more elegant, cheaper, faster and more beneficial way.

    Strong product teams distil customer insights. Instead of asking: "What do customers want?" ask: "What problem are they trying to solve?".

    Your customer problems are your problems.

  6. Clear Problems, Focused Teams

    Engineers love clarity. The most important problem defines the mission.

    A disjointed list of tickets signals confusion, while a vague objective offers no direction. Great work emerges when the goal is clear, focused and free of jargon.

    When the problem is precise, teams know exactly where to aim.

  7. Deciding If Your Team Needs a PM

    Not every team needs a dedicated PM. Someone is already handling the PM work informally. It's not complex.

    Eventually, though, clear ownership becomes unavoidable. Is an individual contributor juggling alignment, communication and strategy alongside their core work? Or is it time to delegate those responsibilities to someone focused entirely on them?

    The decision shapes how the team prioritises and executes.

  8. Jan 4, 2025

    New Year, Who Dis?

    Everyone talks about ‘hitting the ground running' after the Christmas break.

    Let's be honest, no one feels like sprinting straight away at this time of the year.

    Some are still catching up on sleep, recovering from all the desserts they've eaten, wrapping their heads around what day it is and trying not to fail one of their New Year's resolutions in the first week of the year.

    Forcing yourself into work mode overnight is hard.

    I'd rather ease into it. Spend the first day reconnecting with your team, archiving all the emails from last year and marking all Slack messages as read. Oh, that feels great.

    By the second day, you're already feeling more in control.

    A comprehensive guide to kick off your 2025

  9. Great Products Begin with Why

    A great product isn't just a checklist of requirements. It's built by understanding the customer's problem and why it actually matters.

    Don't just follow instructions. Look deeper. Ask why. Question the logic.

    The best solutions come from people who do a bit of detective work, not just execute.

  10. Side projects teach product management faster than any course.

    Finding a problem, crafting a solution and marketing it sharpen critical skills. You learn to balance creativity with practicality and adapt to real-world feedback.

    Hands-on experience builds stronger product managers.

  11. Jan 2, 2025

    Leadership Doesn’t Need an App

    You don't need a fancy tool to manage your team.

    Complex software won't fix miscommunication or misalignment. Tools often distract, leading to over-documentation, micromanagement and wasted focus on processes over outcomes.

    Management is clarity. Set expectations, align on what's important and build trust with open, honest conversations. Keep the focus where it belongs - on the work itself.

  12. Dec 31, 2024

    Capability and Intent

    Competition boils down to two questions.

    Can competitors do this? Will they? The first measures capability, the second intent. Together, they predict your landscape.

    Anticipating both keeps you ahead.

    Competition: capability and intent

  13. Dec 30, 2024

    Uncertainty defines startup life.

    Prioritising the right problems keeps you grounded. Communicating your vision aligns your team. Flexibility lets you navigate the unexpected. These habits aren't luxuries - they're survival skills.

    Adaptability and focus turn uncertainty into opportunity.

  14. Dec 30, 2024

    Blank meeting invites waste time

    Don't leave your meeting description blank - it's a pain for everyone! Respect your team's time.

    1. Start with the purpose - explain why the meeting exists and what the team needs to do.
    2. If you're using FigJam, Zoom or anything else include it upfront so no one's scrambling.
    3. Share pre-reading and start your meeting with 5–10 minutes of reading time.
    4. Is this for brainstorming, updates or decision-making? Let everyone know what to expect.
    5. If someone can't attend, let them know they can share their feedback later.

  15. Big ideas need action to become real.

    Break them into small, clear steps. Each win builds momentum and keeps you moving.

    Perfection doesn't matter - progress does. Test, learn, improve, repeat.

    No one will remember your first crappy step but they will when you cross the finish line.

  16. Dec 28, 2024

    Cultivate and Cut

    Leadership thrives on creating fertile ground for growth. The right conditions allow potential to flourish, much like farming.

    Not every seed yields the harvest you expect. Some turn out to be weeds, others the wrong crop for the soil. Identifying and addressing those misfits is just as critical as nurturing the right ones. Leadership isn't just about cultivating - it's about culling when necessary.

    Growth depends on balance. The wrong elements choke the good ones but thoughtful pruning strengthens the whole.

    What's going on here? V6

  17. Create, Don’t Wait for Ideas

    Great ideas are crafted, not found.

    They come from clear problems, real insights, diverse perspectives and bold inspiration. Ideation sessions - prep, sketch and develop. Turn this mix into better solutions and stronger buy-in.

    Prep sets the stage. Sketching sparks creativity. Development refines ideas into actionable next steps. Keep it sharp and ideas will shine.

  18. Trim the Dead Weight

    Removing a feature signals a mistake. Few people feel comfortable admitting that.

    This hesitation keeps bad features alive. Teams cling to them, fearing the optics of walking back a decision. But doubling down on something that doesn't work costs more in the long run - time, energy and user trust. Recognising when something doesn't fit and cutting it isn't failure. It's progress.

    Users notice when products improve. Removing what's broken clears space for what works.

  19. From Chaos to Clarity

    The exec team was drifting, priorities misaligned, goals scattered. With OKRs, we trimmed 50 key results to 15, forcing clarity on what mattered most. The tough trade-off conversations exposed clashing perspectives but created alignment. Had to be done.

  20. Fast Fades, Purpose Wins

    In product management, it's tempting to move fast and break things. Sometimes, that works.

    But moving with purpose works better. It means focusing on what matters, making smart choices, and building something valuable. Speed without direction leads to wasted effort. Purposeful action builds progress that lasts.

    Fast fades. Purpose wins.

Feel free to reach out: [email protected].