Feb 25, 2025
Build Thinkers, Not Just Features
To build great products you need to start asking great questions.
A simple question: “What problem are we solving?” will shift a team's mentality from execution to purpose.
And you can feel the exact moment when task-doers start to solve problems.
It's when they talk less about delivery and shipping features and ask more about business challenges, user pain points and the market. That's when they stop taking orders - and start shaping work.
Questions fuel curiosity and curiosity drives collaboration. Teams that ask deeply create better products.
A simple question: “What problem are we solving?” will shift a team's mentality from execution to purpose.
And you can feel the exact moment when task-doers start to solve problems.
It's when they talk less about delivery and shipping features and ask more about business challenges, user pain points and the market. That's when they stop taking orders - and start shaping work.
Questions fuel curiosity and curiosity drives collaboration. Teams that ask deeply create better products.
About Max Antonov
I’m Max, a father of two, Product Director & Product Coach from Sydney. I write about leadership, product management
and life.
Feel free to reach out: [email protected].
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