Jun 4, 2026

Projects

I'm currently building and experimenting with a mildly alarming number of things...solving my own problems, creating additional income streams and having fun making things.

  • Sounding Board: Sometimes you don't need advice from a coach, a framework or another LinkedIn post. You just want to talk to someone who has dealt with something similar. Sounding Board connects product people for focused, practical conversations about the work.
  • Flashcards: I finish a book, feel like I learned something and 3 weeks later can't recall some of the ideas from it. Spaced repetition fixes that but every app built around it is cluttered with decks for Japanese vocab and med school terms I'll never touch. So I built Flashcards to do one job: help me remember what I actually read.
  • The Return: A game. You wake in space. No name. No memory. Almost no oxygen. Text-based survival, early access. A project for fun.
  • Goodnights: For separated parents in Australia who need an actual number for overnight care. Mark the nights and it works out the care percentage against the thresholds child support actually uses. Not trying to be another full co-parenting suite with messaging and shared documents, just the nights and what they add up to.
  • MarketRippa: I got tired of market news that was either too slow to matter or too loud to use, still catching up on yesterday's move while everyone else had already acted. MarketRippa is the brief I wished existed, the one your competitors wish they'd read first.

Most projects start on a local Mac then move across a subdomain: quick prototype, simple UI and copy, it's now super fast with AI.

The first version is always my interpretation of problem/solution, low pressure, just enough of a home to see whether it elegantly solves a problem.

If it makes me keep coming back, keep using it, and starts looking useful beyond my own problem, it graduates to a proper domain.

The speed and how many iterations depends on whatever life is currently throwing at me or how fast I hit the limit in Codex or Claude Code.

Some projects move fast, some sit there quietly for months, brewing in my head but all of them are useful experiments, opportunity to learn.

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About Max Antonov

I'm a father of 3 from Sydney, a product and technology leader. I write about leadership, product management, technology and the messy reality of making work work.

I'm currently building and experimenting with a mildly alarming number of things. I also work as a fractional product leader, stepping in where the founder or CEO is still carrying product decisions on their own, and offer 1:1 product leadership coaching for senior PMs and emerging product leaders. I founded SoundingBoard, practical peer exchange for product people. Connect via LinkedIn, or follow me on X.

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