The IC Era
Levels is running four products and ~$3M in revenue, solo. This used to be the exception. It's becoming the norm. Marc Lou ships a new product every few weeks b...
Jun 4, 2026
I'm currently building and experimenting with a mildly alarming number of things...solving my own problems, creating additional income streams and having fun making things.
Most projects start on a local Mac then move across a subdomain: quick prototype, simple UI and copy, it's now super fast with AI.
The first version is always my interpretation of problem/solution, low pressure, just enough of a home to see whether it elegantly solves a problem.
If it makes me keep coming back, keep using it, and starts looking useful beyond my own problem, it graduates to a proper domain.
The speed and how many iterations depends on whatever life is currently throwing at me or how fast I hit the limit in Codex or Claude Code.
Some projects move fast, some sit there quietly for months, brewing in my head but all of them are useful experiments, opportunity to learn.
Keep reading
Levels is running four products and ~$3M in revenue, solo. This used to be the exception. It's becoming the norm. Marc Lou ships a new product every few weeks b...
There are two lists. One of them gets all the attention. The wishlist is the obvious one. Every team has one and it tends to grow on its own without any editin...
Cross-functional planning used to take us 2 weeks before AI. Now AI got it to 2 hours. However, the delays seem to be exactly the same length they've always bee...
I'm a father of 3 from Sydney, a Product Director and a Product Coach. I write about leadership, product management and the messy reality of making work work.
I'm currently building and experimenting with a mildly alarming number of things.
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