Reference

Glossary

Clear definitions of product management, strategy, and leadership terms used throughout this blog.

Glossary terms

Capacity allocation

An explicit decision about how much time, money and team capacity will be assigned to different goals or types of work.

DACI framework

A decision framework that assigns a Driver, Approver, Contributors and Informed stakeholders.

Decision rights

An explicit agreement about who makes a decision, who contributes context and who must be informed after it is made.

Fake comparability

The illusion that unlike investments become comparable because they have been placed in the same spreadsheet and given scores.

Founder bottleneck

A situation where too many product decisions depend on the founder, slowing the team and limiting its ability to operate independently.

Fractional product leadership

Senior product leadership embedded part-time in a company without the cost or commitment of making an immediate full-time hire.

HEART framework

A framework for measuring user experience through Happiness, Engagement, Adoption, Retention and Task Success.

ICE framework

A lightweight way to compare product ideas using Impact, Confidence and Effort.

Jobs to Be Done

A framework for understanding the progress a customer is trying to make and why they choose one solution over another.

Kano model

A framework that groups product attributes by how their presence or absence affects customer satisfaction.

Mandatory work

Work that must happen to meet legal, regulatory, contractual, security or operational obligations, even when it creates no visible growth.

MoSCoW method

A prioritisation method that groups work into Must Have, Should Have, Could Have and Won't Have categories.

Never list

A written record of ideas the organisation has deliberately decided not to build, pursue or investigate.

Objectives and Key Results

A goal-setting framework that pairs a clear objective with measurable results showing whether progress was made.

Opportunity cost

The value of the best alternative given up when people, money or time are committed to one option.

Outcome ownership

Accountability for moving a customer or business result, rather than merely completing a feature or project.

Portfolio roadmap

An executive view of major investments, intended outcomes, committed capacity and the next decision, rather than a timeline of every feature.

Product function

The people, responsibilities and decision mechanisms that turn customer and business context into product direction.

Product judgement

The ability to make sound product decisions when the evidence is incomplete, conflicting or impossible to reduce to a framework.

Product motion

A distinct way a company creates, delivers and captures value. Software, consulting and bespoke work may sit in one business but run on different economics.

Product operating rhythm

The recurring cadence through which a company reviews evidence, makes product decisions, reallocates capacity and checks results.

Product Strategy Canvas

A one-page structure for organising and communicating the choices, assumptions and actions behind a product strategy.

RICE framework

A prioritisation framework that compares ideas using Reach, Impact, Confidence and Effort.

SCQA framework

A writing and communication structure built around the Situation, Complication, Question and Answer.

Shape Up

A product development method built around shaped pitches, fixed time budgets and deliberate bets rather than an endless backlog.

Strategic bet

A deliberate investment based on a belief about the market, customer or business that has not yet been fully proven.

Trust battery

A metaphor for how repeated interactions increase or reduce the trust between people, teams and leaders.