Glossary term

Product motion

A distinct way a company creates, delivers and captures value. Software, consulting and bespoke work may sit in one business but run on different economics.

Also known as: business motion, value delivery model

A product motion groups work by how value is created and delivered, rather than where it appears in the website navigation.

Each motion has its own customer, revenue model, constraints and evidence requirements. Software, consulting, content and bespoke services may belong to the same company, but they should not automatically compete in one backlog or be judged using the same measures.