Fractional Product Leadership

I work with B2B product organisations where product management is still emerging, misunderstood, or struggling to earn credibility.

Most teams don't need more frameworks or templates. They need clarity on what good product practice actually looks like in reality - and support to build it into how the organisation operates day to day.

My focus is on building real product capability, strengthening decision-making, and advocating for product management as a discipline - not just a delivery role.

Who this is for (and isn't)

This is a good fit if:

• Product is expected to deliver, but not trusted to lead
• Teams are busy, but impact is unclear
• PMs are stuck in project or support mode
• You're scaling and feeling the cost of poor trade-offs
• You want better outcomes without importing heavyweight process

This is not a good fit if:

• You're looking for a backlog owner or delivery manager
• You want a silver-bullet framework to copy-paste
• Leadership isn't willing to change how decisions get made

Common situations I'm brought into

• “We have PMs, but they're not influencing decisions.”
• “Product has lost credibility with leadership.”
• “Everything is urgent and nothing feels strategic.”
• “Delivery is busy, but outcomes are unclear.”
• “We hired product people before we were ready.”

If these sound familiar, the issue is rarely talent - it's structure, expectations, and trust.

How I work with teams

Fractional Product Leadership

I work hands-on with organisations to reboot product management or set the function up from scratch.

Ideal when:

• Product management has lost credibility
• Teams are delivering but not shaping direction
• You need experienced product leadership now, without committing to a full-time CPO

I operate as a trusted internal leader - shaping direction, coaching PMs, and helping the business understand what to expect from product.

Organisational Assessments

I help organisations understand how things really work.

Through interviews with key stakeholders, I identify the root causes behind slow decision-making, misalignment, or delivery-led behaviour - and turn those insights into a practical, prioritised action plan.

Ideal if:

• You suspect the problems are structural, not individual
• You're scaling and want to avoid entrenching bad habits
• Previous “process fixes” haven't stuck

Team Workshops

I run focused workshops on product fundamentals and specific problem areas such as:

• Storytelling and decision framing
• Stakeholder management and influence
• AI and product thinking in practice

These are designed for teams bored with performative sticky notes - and leaders frustrated by training that sounds good but doesn't change behaviour.

Product Leadership Coaching

I work 1:1 with product leaders to strengthen their judgment, influence, and effectiveness inside complex organisations.

Ideal for:

• New or emerging product leaders
• Heads of Product stepping into broader organisational influence
• Leaders balancing upward credibility with team support

The work is grounded in real decisions, not abstract leadership theory.

What changes when this works

• Clearer product direction and trade-offs
• Stronger decision-making, with less escalation
• Product leaders who can influence without authority
• Teams focused on outcomes, not just output
• Fewer “alignment” meetings, more real progress

How I work differently

• I embed, not advise from the sidelines
• I focus on judgment and decision quality, not rituals
• I work with real problems, not hypothetical case studies
• I care more about what changes in 90 days than what looks good in a deck

My background

I've led product teams in organisations where product had to earn trust, not assume it.

I've worked at the intersection of product, leadership and organisational change - often stepping in when teams were busy, frustrated, or stuck between delivery pressure and strategic expectations.

This work is shaped by real constraints: politics, incentives, legacy systems, and human behaviour - not theory.

How engagements usually work

• Fractional leadership over 2–4 days per week
• Time-bound assessments with a clear action plan
• Targeted workshops combined with follow-up support
• Ongoing 1:1 coaching alongside team work

Engagements are shaped to the organisation, not sold as fixed packages.

Let's talk

If you're unsure whether this is the right next step, that's usually a good sign.

Drop me a line and we'll talk through your context - no pitch, no pressure.
If it's not a fit, I'll tell you.

I also offer free fireside chats for product teams if you want to provoke better conversations about how product management actually works in your organisation.