Glossary term
Product Strategy Canvas
A one-page structure for organising and communicating the choices, assumptions and actions behind a product strategy.
Also known as: product strategy template, strategy canvas, product strategy canvas template
A Product Strategy Canvas gives a team a shared place to work through its strategic thinking.
It is meant to turn scattered market analysis, customer knowledge, business goals and product ideas into a strategy that can be discussed and used.
The canvas is not the strategy itself. Completing the boxes does not remove the need to diagnose the situation, make trade-offs and choose what the company will not pursue. Its value is in making those choices visible enough for other people to challenge and act on.
