Glossary term

Shape Up

A product development method built around shaped pitches, fixed time budgets and deliberate bets rather than an endless backlog.

Also known as: Shape Up method, Basecamp Shape Up, shaping

Shape Up is a product development method developed by Basecamp.

Work is shaped before a team commits to building it. A pitch explains the problem, outlines the boundaries of a possible solution, identifies risks and sets an appetite for how much time the company is willing to spend.

Leaders then choose which pitches to bet on. Teams receive a fixed cycle and enough freedom to determine the details during delivery.

The fixed time budget forces teams to control scope instead of extending deadlines whenever the work expands.

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