Mar 26, 2025
Some tech teams think their job starts when the requirements arrive.
But that mindset turns them into delivery machines - waiting for Jira tickets like orders at a café. The real value isn't in ticking off tasks. It's in Shape UpA product development method built around shaped pitches, fixed time budgets and deliberate bets rather than an endless backlog.Learn more them. Working with product managers, not for them.
Because PMs aren't there to write task lists. They're commercial thinkers. They're shaping strategy, pushing customer insight, and holding the big picture. They don't need followers. They need partners.
Do less: waiting for answers. Do more: collaborating to understand the “why.”
That's how you build better products - and better teams.
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I'm a father of 3 from Sydney, a product and technology leader. I write about leadership, product management, technology and the messy reality of making work work.
I'm currently building and experimenting with a mildly alarming number of things. I also work as a fractional product leader, stepping in where the founder or CEO is still carrying product decisions on their own, and offer 1:1 product leadership coaching for senior PMs and emerging product leaders. I founded SoundingBoard, practical peer exchange for product people. Connect via LinkedIn, or follow me on X.
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