Mar 25, 2025
Stop Taking Orders. Start Shaping Work
Some tech teams think their job starts when the requirements arrive.
But that mindset turns them into delivery machines—waiting for Jira tickets like orders at a café. The real value isn’t in ticking off tasks. It’s in shaping them. Working with product managers, not for them.
Because PMs aren’t there to write task lists. They’re commercial thinkers. They’re shaping strategy, pushing customer insight, and holding the big picture. They don’t need followers. They need partners.
Do less: waiting for answers.
Do more: collaborating to understand the “why.”
That’s how you build better products—and better teams.
But that mindset turns them into delivery machines—waiting for Jira tickets like orders at a café. The real value isn’t in ticking off tasks. It’s in shaping them. Working with product managers, not for them.
Because PMs aren’t there to write task lists. They’re commercial thinkers. They’re shaping strategy, pushing customer insight, and holding the big picture. They don’t need followers. They need partners.
Do less: waiting for answers.
Do more: collaborating to understand the “why.”
That’s how you build better products—and better teams.
About Max Antonov
I’m Max, a father of two, Product Director & Product Coach from Sydney. I write about leadership, product management
and life.
Feel free to reach out: [email protected].
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