Apr 29, 2026
The most obvious upcoming change in product, design and engineering is in team structure. Teams will get smaller. One person covers what used to take three or four, and most companies are only starting to figure out what to do with that. Something that Basecamp has been doing for years (2-3 people in a team) will become a norm for most businesses.
Every person will be responsible for a part of it or a specific metric in the business, become an expert and start driving the results. The most obvious split is to split it by Pirate Metrics (Acquisition, Activation, Retention, Revenue, Referral) but for larger products it will go into the next level or two down.
PMs are shipping code. Designers are building features without a handoff. Everyone is becoming a builder, whether or not that's what the job description says.
LFG!
Keep reading
When you have a decent structure and process, it does feel like you are making progress, so PMs grab (R)ICE, HEART or whatever the latest prioritisation framewo...
There are tech teams that act like their job starts when the requirements arrive. Still! This is a tech leadership gap created by a tech leader who prefers an a...
This meme hurts because it's true. There's a thin line between guiding people and running workshops. And to be honest, most of us have already done it. A lot of...
I'm a father of 3 from Sydney, a product and technology leader. I write about leadership, product management, technology and the messy reality of making work work.
I'm currently building and experimenting with a mildly alarming number of things. I also work as a fractional product leader, stepping in where the founder or CEO is still carrying product decisions on their own, and offer 1:1 product leadership coaching for senior PMs and emerging product leaders. I founded SoundingBoard, practical peer exchange for product people. Connect via LinkedIn, or follow me on X.
Subscribe to the best posts on product, strategy, and AI. Just one email a month.
