Oct 16, 2025

Game Over

Game Over

I've seen senior leaders talk about empowerment until it means giving up control.

It's a problem if you want to build a product-led tech company.

Product teams get blocked when decisions pile up in leadership, waiting for a detailed walkthrough and a sign-off. Instead of solving customer problems, shipping features, and fixing major bugs, they spend time in meetings secretly wishing they worked for a small startup instead.

Marty Cagan describes it well - moving from stakeholder-driven roadmaps to empowered teams trusted to solve problems through discovery.

The greater danger is clinging to control while competitors learn and ship faster than you. By the time you're comfortable, they've already taken your customers. Once that happens, no roadmap can save you. You're screwed.
About Max Antonov
Father of 3 from Sydney, Product Director, Product Coach and Sounding Board. I write about leadership, product management, business and life.
Feel free to reach out: [email protected].
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