Takeaways
đ Most marketers are solving the wrong problem. You donât need a new channel. You need to know what makes you different. When you figure that out, the rest gets simple.
đ The conversation tackles the myth of dying marketing channels and reframes the problem. The issue isnât that SEO or LinkedIn is âdead.â The issue is everyoneâs doing the same stuff, copying the same playbooks, pushing the same noise. Even worseâAI is now generating that same noise at scale.
đ Emily Kramer breaks it down into five marketing buckets: inbound, outbound, ecosystem, virality/word of mouth, and events. But none of those matter until youâve clarified your companyâs unique advantage. That could be anythingâyour founderâs credibility, your market timing, your product hook, or your go-to-market strategy.
đ Two things matter most: 1) Focus beats volume. Stop trying to do everything. Run fewer experiments. Do more of what moves the needle. 2) Messaging is product. If your site says youâre everything for everyone, youâve already lost. You must say one thingâand say it everywhere.
Top Quotes
Marketing should be responsible for making every conversion rate across everything you're measuring better⌠if you're creating brand affinity, if you're casting a brand people love and want to talk about, conversion everywhere goes up.
Your whole job as a marketer is to figure out how you're differentiated and how you can win⌠and sometimes you canât find the answer because there isnât an answer.
If you're changing four things in your medication cocktail⌠you do not know anymore what actually helped you, and then you are cursed for eternity as a company to take all the medication.
If you have a gift for getting people to listen to you and having unique thoughts and having those resonate, you're going to find a way to make it work despite all the crap