I’m Max, a father of two, Product Director & Product Coach from Sydney. I write about leadership, product management and life.
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  1. Hack Constraints

    When your team isn't experimenting enough, it's most likely due to experiments taking too long to build, track and measure.

    But every missed experiment is a missed opportunity. Insights go untapped. Ideas remain untested. Innovation stalls.

    If the bottleneck is tech, hack it. Find workarounds even at the cost of degrading user experience but push forward.

    Constraints spark the best solutions.

  2. Jan 14, 2025

    Tough Love, Strong Teams

    Currently refreshing my memory on Radical Candor by Kim Scott. These quotes are amazing:

    The best way to keep superstars happy is to challenge them and make sure they are constantly learning.

    And the polar opposite:

    As you probably know, for every piece of subpar work you accept, for every missed deadline you let slip, you begin to feel resentment and then anger. You no longer just think the work is bad: you think the person is bad. This makes it harder to have an even-keeled conversation. You start to avoid talking to the person at all.


    As a leader, it can get very tough. Or at least it might seem that way. You might have the most amazing relationship with your direct report; you might even call it friendship. But if the person doesn't perform, you have to address it.

    And the solutuion is actually quite obvious….you have to call it out and address it as it's your direct responsibility as a manager. And if you consider yourself a friend as well.

    The alternative is all downsides: you're not doing your job, you're not helping your friend by denying them an opportunity to learn and you're also dropping the team standards.

    Your team operates at its weakest link and helping that person helps everyone.

    Radical Candor: team, results, guidance

  3. Jan 13, 2025

    Trust Over Control

    Most people think leadership is about control. They assume great leaders are the ones who tell people what to do, make all the calls and keep everyone in line.

    That's outdated thinking.

    The best leaders don't control. They share context & intent, inspire, empower and trust their teams to make mistakes.

    Control stifles. Trust unleashes potential.

  4. Jan 12, 2025

    Impact Over Firefighting

    Bad leaders like convenience over value.

    They push those who make their lives easier - small tasks, fire drills and ego bosts. Problem solvers, whose work eliminates chaos, go unnoticed because their success erases the memory of the problem itself.

    Leaders fear losing their “firefighters” more than those who ensure a fire never starts. The latter rarely gets rewarded.

  5. The title "Product Owner" shouldn't exist

    Product Managers own the full lifecycle - strategy, discovery and delivery. Product Owners focus narrowly on Agile delivery. Splitting these roles fragments accountability and muddies product development.

    True impact comes from roles with full ownership.

  6. Jan 11, 2025

    Clarity Over Complexity

    A strategy isn't about looking smart. It's about making sure everyone understands it.

    Clarity beats complexity in any organisation. A strategy packed with jargon or overblown ideas creates confusion, not action. The goal is alignment - getting everyone moving in the same direction with confidence.

    Simple, clear strategies win because they get executed.

  7. Jan 10, 2025

    Leah Tharin - The Death of Classical Sales in B2B SaaS

    📘 Sales teams built around short-term incentives create long-term drag. Here's what's happening inside most B2B SaaS companies. Sales reps like “Gary” overpromise because they're incentivised to close deals, not build sustainable value. Product and support teams get blindsided. Customers churn. Internal trust crumbles. Gary's just doing what he's paid for - but the cost to the business is compounding.
    📘 The future isn't no-sales. It's product-led... read more

  8. Jan 10, 2025

    You join a team meeting and just listen.

    The team is in control - they cover the options, ask thoughtful questions and share feedback.
    You watch them gelling, getting in the flow.
    They are considering all the right angles: customer, business and tech.
    The conversation moves naturally. They are calm and focused.

    They don't even need you there and it feels amazing!

  9. Customers Aren’t Always Right - Their Problems Are

    Prioritising customer requests purely by volume is a bad choice.

    Volume doesn't mean this is the right problem to solve.
    But it still blinds teams.

    Yes, customer feedback is great for spotting patterns and surfacing needs. But raw demands don't point to the best answer. Building features based solely on who shouts loudest will result in bloated products or patchwork fixes that don't scale.

    A client might demand Feature X but their request likely reflects a deeper pain point solvable in a more elegant, cheaper, faster and more beneficial way.

    Strong product teams distil customer insights. Instead of asking: "What do customers want?" ask: "What problem are they trying to solve?".

    Your customer problems are your problems.

  10. Clear Problems, Focused Teams

    Engineers love clarity. The most important problem defines the mission.

    A disjointed list of tickets signals confusion, while a vague objective offers no direction. Great work emerges when the goal is clear, focused and free of jargon.

    When the problem is precise, teams know exactly where to aim.

  11. Deciding If Your Team Needs a PM

    Not every team needs a dedicated PM. Someone is already handling the PM work informally. It's not complex.

    Eventually, though, clear ownership becomes unavoidable. Is an individual contributor juggling alignment, communication and strategy alongside their core work? Or is it time to delegate those responsibilities to someone focused entirely on them?

    The decision shapes how the team prioritises and executes.

  12. Jan 4, 2025

    New Year, Who Dis?

    Everyone talks about ‘hitting the ground running' after the Christmas break.

    Let's be honest, no one feels like sprinting straight away at this time of the year.

    Some are still catching up on sleep, recovering from all the desserts they've eaten, wrapping their heads around what day it is and trying not to fail one of their New Year's resolutions in the first week of the year.

    Forcing yourself into work mode overnight is hard.

    I'd rather ease into it. Spend the first day reconnecting with your team, archiving all the emails from last year and marking all Slack messages as read. Oh, that feels great.

    By the second day, you're already feeling more in control.

    A comprehensive guide to kick off your 2025

  13. Great Products Begin with Why

    A great product isn't just a checklist of requirements. It's built by understanding the customer's problem and why it actually matters.

    Don't just follow instructions. Look deeper. Ask why. Question the logic.

    The best solutions come from people who do a bit of detective work, not just execute.

  14. Side projects teach product management faster than any course.

    Finding a problem, crafting a solution and marketing it sharpen critical skills. You learn to balance creativity with practicality and adapt to real-world feedback.

    Hands-on experience builds stronger product managers.

  15. Jan 2, 2025

    Leadership Doesn’t Need an App

    You don't need a fancy tool to manage your team.

    Complex software won't fix miscommunication or misalignment. Tools often distract, leading to over-documentation, micromanagement and wasted focus on processes over outcomes.

    Management is clarity. Set expectations, align on what's important and build trust with open, honest conversations. Keep the focus where it belongs - on the work itself.

  16. Dec 31, 2024

    Capability and Intent

    Competition boils down to two questions.

    Can competitors do this? Will they? The first measures capability, the second intent. Together, they predict your landscape.

    Anticipating both keeps you ahead.

    Competition: capability and intent

  17. Dec 30, 2024

    Uncertainty defines startup life.

    Prioritising the right problems keeps you grounded. Communicating your vision aligns your team. Flexibility lets you navigate the unexpected. These habits aren't luxuries - they're survival skills.

    Adaptability and focus turn uncertainty into opportunity.

  18. Dec 30, 2024

    Blank meeting invites waste time

    Don't leave your meeting description blank - it's a pain for everyone! Respect your team's time.

    1. Start with the purpose - explain why the meeting exists and what the team needs to do.
    2. If you're using FigJam, Zoom or anything else include it upfront so no one's scrambling.
    3. Share pre-reading and start your meeting with 5–10 minutes of reading time.
    4. Is this for brainstorming, updates or decision-making? Let everyone know what to expect.
    5. If someone can't attend, let them know they can share their feedback later.

  19. Big ideas need action to become real.

    Break them into small, clear steps. Each win builds momentum and keeps you moving.

    Perfection doesn't matter - progress does. Test, learn, improve, repeat.

    No one will remember your first crappy step but they will when you cross the finish line.

  20. Dec 28, 2024

    Cultivate and Cut

    Leadership thrives on creating fertile ground for growth. The right conditions allow potential to flourish, much like farming.

    Not every seed yields the harvest you expect. Some turn out to be weeds, others the wrong crop for the soil. Identifying and addressing those misfits is just as critical as nurturing the right ones. Leadership isn't just about cultivating - it's about culling when necessary.

    Growth depends on balance. The wrong elements choke the good ones but thoughtful pruning strengthens the whole.

    What's going on here? V6

Feel free to reach out: [email protected].