Jan 12, 2025

The title "Product Owner" shouldn't exist

Product Managers own the full lifecycle - strategy, discovery and delivery. Product Owners focus narrowly on Agile delivery. Splitting these roles fragments accountability and muddies product development.

True impact comes from roles with full ownership.
About Max Antonov
I'm a father of three from Sydney, a Product Director and a Product Coach. I write about product management and run the Product Manager community.
Feel free to reach out: [email protected].
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