Jan 11, 2025

The title "Product Owner" shouldn't exist

Product Managers own the full lifecycle - strategy, discovery and delivery. Product Owners focus narrowly on Agile delivery. Splitting these roles fragments accountability and muddies product development.

True impact comes from roles with full ownership.
About Max Antonov
I’m Max, a father of two, Product Director & Product Coach from Sydney. I write about leadership, product management, business and life.
Feel free to reach out: [email protected].
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