Jan 12, 2025
The title "Product Owner" shouldn't exist
Product Managers own the full lifecycle - strategy, discovery and delivery. Product Owners focus narrowly on Agile delivery. Splitting these roles fragments accountability and muddies product development.
True impact comes from roles with full ownership.
About Max Antonov
I'm a father of three from Sydney, a Product Director and a
Product Coach. I write about
product management and run the
Product Manager community.
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