I’m Max, a father of two, Product Director & Product Coach from Sydney. I write about leadership, product management and life.
Subscribe to receive digest emails (1 per month).
  1. Dec 5, 2024

    Takeaways: How a great founder becomes a great CEO

    Key takeaways from Lenny's podcast: "How a great founder becomes a great CEO | Jonathan Lowenhar"
    Most founders struggle to make this distinction. The instincts and drive that help you launch a business aren't enough to scale it. That's why the best leaders lean into building the craft of being a CEO.
    Here's what I learned about how founders can do just that:
    Trust your intuition - but only when it's quiet.That “quiet voice” inside you often know... read more

  2. The Most Important Skill for Product Managers

    As my product management career has progressed, my perspective on the most important skill has changed. Early on, I thought it was all about speed - getting things done fast. Later, I believed strategy was the ultimate priority. But now, I'm increasingly convinced that the most important skill for a PM is clarity - and the key to achieving clarity is strong communication.
    It doesn't matter how brilliant your product strategy is or how strong your... read more

  3. Dec 1, 2024

    Takeaways: Identify your bullseye customer in one day

    Key takeaways from Lenny's podcast: "Identify your bullseye customer in one day | Michael Margolis"
    That's the promise of the Bullseye Customer Sprint, a framework shared by Michael Margolis (UX Research Partner at GV). It's all about focusing on the right customer at the start of your journey - avoiding wasted effort and accelerating clarity for your team.
    Instead of chasing broad customer profiles, Margolis advises narrowing down to a small, sp... read more

  4. Nov 28, 2024

    Culture is shaped by the people within it. Sometimes, one person is all it takes to spark positive change.

    An employee who offers genuine encouragement, lends a hand to solve a problem or suggests small but meaningful improvements can transform a team's energy - one action at a time.

    This is the quiet yet powerful force of influence.

    Amplify their voices.
    Support them.
    Elevate them.

    Let their impact ripple further.

    Culture starts with one person. Support those who inspire, uplift, and improve - they spark the ripple of change.

  5. Nov 17, 2024

    Silos.

    Break them whenever you see them.

    Silos keep teams from seeing the whole market picture.

    Silos risk losing sight of the customer, prioritising internal goals and creating a fragmented experience.

    Silos slow everything down - teams hold onto information, delaying solutions.

    Silos leave teams blind to risks outside their scope.

  6. Nov 13, 2024

    Expertise vs open-mindedness.

    Sometimes it's hard to tell if someone's perspective is genuinely the best approach or if they're just anchored in familiar thinking. What if they don't even know what “awesome” could look like?

    On the other hand, knowing when to hold your ground versus when to let things go can be even trickier. What if I don't know what “awesome” feels like and am just comfortable with my usual approach?

  7. Nov 12, 2024

    Define who's making the call before a debate starts.

    That person takes in everyone's input but in the end they own the final decision.

    It cuts down on endless debates and helps the team align around a single direction - even if not everyone agrees at first.

    Clarity comes when you define the decision-maker upfront. hear all voices, but let one guide the team forward.

  8. Sep 17, 2024

    A short post about unstoppable teams.

  9. Sep 6, 2024

    Weathering the Torpedoes

    All teams will face this moment sooner or later.

    Torpedoes hit and chaos erupts. This feels like the end.

    You see those who freeze and are lost in analysis or despair. Others grab buckets, extinguish fires and patch the holes. Those who can't handle the shitstorm often leave or, worse, switch off - but the team that stays learns.

    Each crisis builds resilience and over time, the screams fade, the paralysis lessens and the team grows steady.

    One day, the torpedo hits again but nobody panics. Everyone acts, shoulders the load and trusts each other to hold the line.

    That's the moment you know your team is unstoppable.

    The moment you know your team is unstoppable

  10. Lead with Problems, Not Solutions

    Sharing problems doesn't mean solving them.

    Early in a product management career, it's tempting to package every problem with a solution. It feels efficient and helpful but it can limit your team's creativity. Presenting ready-made answers shifts focus from understanding the problem to critiquing your idea. This shortcut skips the messy, collaborative process where the best solutions often emerge.

    Teams thrive when they tackle challenges together. Give them the problem - leave space for their brilliance.

  11. Jul 29, 2024

    Agile Isn’t Chaos

    Agility is misunderstood. True agility adapts to change without succumbing to chaos. It's never about rushing decisions.

    The best teams balance flexibility and structure. Agility thrives on collaboration, iterative progress and responsiveness - anchored by clear direction. Without this balance, chaos replaces speed and quality falls victim to a mirage of progress.

    Agile isn't a strategy. It's how strategies breathe.

    Agile vs Strategy

  12. Using no-reply emails puts up a barrier and can leave customers feeling ignored.

    Instead, businesses should use email addresses that invite replies and ensure responses. It's a simple way to build stronger relationships and gather valuable feedback.

  13. PMs, Step Back to Move Forward

    When PMs and PDs overlap, clarity saves teams.

    PMs and PDs often talk to customers, pitch ideas and think about UX. Overlap is natural but not all tasks require both voices. If PDs excel at crafting intuitive experiences, PMs should step back and refocus. Their time is better spent refining strategy and building cross-team alignment.

    Stepping back isn't losing control - it's enabling brilliance.

  14. Jun 23, 2024

    Scaling Skills in Small Teams

    Working at a small tech business shapes your career differently.

    You'll juggle strategy, customer service, product development and beyond. The small team demands versatility, immersing you in every aspect of the business. This hands-on experience accelerates learning and builds skills quicker than larger organisations ever could.

    For ambitious minds craving growth and variety, nothing compares.

    In a small tech business, every hat you wear accelerates your growth

  15. Jun 10, 2024

    Broken Isn’t Always Yours

    Not everything broken is yours to fix. But recognising and communicating the problem? That's on you.

    Taking responsibility doesn't mean solving every issue yourself. It means speaking up, sharing the truth and ensuring others are aware. Ignoring the cracks won't make them disappear.

    You can't fix what you refuse to see - or refuse to say.

    Not everything broken is yours to fix. But recognising and communicating the problem? That's on you.

  16. QA Isn’t the Fix

    Dedicated QA creates more problems than it solves.

    When a dev team owns quality, accountability stays in the right hands. Bugs are fewer, fixes are faster and processes tighten.

    Introducing dedicated QA shifts that balance.

    Developers grow complacent, relying on testers to catch mistakes. Tools diverge, creating inefficiencies. QA often duplicates what devs should already handle.

    Quality isn't a separate role. It's a shared responsibility embedded in every line of code.

    You don't need QA

  17. Apr 29, 2024

    10 Insights from "Lessons Learned from 1,000+ YC Startups with Dalton Caldwell"

    I recently listened to Lenny's podcast, where he spoke to Dalton Caldwell, Managing Director at Y Combinator, and discovered a few interesting insights. Here are 10 of them:
    To succeed in a startup keep going, try new things and believe in your idea.
    Airbnb faced multiple challenges and setbacks before achieving success, including the possibility of shutting down several times prior to entering Y Combinator. The founders of Airbnb, Brian Chesky, ... read more

  18. SCQA Framework: Examples and How to Use It


    The SCQA (Situation, Complication, Question, and Answer) framework, also known as the Minto Pyramid Principle, is a communication and problem-solving tool that breaks down complex ideas into simpler, more manageable parts.
    SCQA is often used in a business context where time is limited and decision-makers have to quickly grasp important information.
    The SCQA format has four components:

    Here are some of the benefits that you can enjoy by using th... read more

  19. May 2, 2021

    Changes at Basecamp

    Basecamp went big this week!
    There's a lot of hate and negative vibes around the recent Basecamp's corporate policy changes. See the announcement “No more societal and political discussions on our company Basecamp account”. People were quick to accuse DHH and Jason Fried of eliminating freedom of speech.
    I'd like to share four points.
    I respect DHH and Jason for being very clear on what they believe the right thing for Basecamp is. There's nothi... read more

  20. Product Management FAQs

    Product managers decide what to build next. They are accountable for the overall success of the product.
    Product Managers drive the vision, product strategy, user experience, execution, and success of the product or one of its areas. Product Managers are trusted by the organisation to make prioritisation calls.
    Product Managers and their teams work on a product or feature that impacts the wider business, from customer support to finance. They mus... read more

Feel free to reach out: [email protected].