Dec 23, 2024

Fast Fades, Purpose Wins

In product management, it's tempting to move fast and break things. Sometimes, that works.

But moving with purpose works better. It means focusing on what matters, making smart choices, and building something valuable. Speed without direction leads to wasted effort. Purposeful action builds progress that lasts.

Fast fades. Purpose wins.

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About Max Antonov

I'm a father of 3 from Sydney, a product and technology leader. I write about leadership, product management, technology and the messy reality of making work work.

I'm currently building and experimenting with a mildly alarming number of things. I also work as a fractional product leader, stepping in where the founder or CEO is still carrying product decisions on their own, and offer 1:1 product leadership coaching for senior PMs and emerging product leaders. I founded SoundingBoard, practical peer exchange for product people. Connect via LinkedIn, or follow me on X.

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