Confusion Kills Strategy

A strategy document should guide, not confuse.

The purpose of strategy is to align and direct an organisation toward shared goals. When it's overly complicated, it fails its primary mission - and the same lack of structure that creates ambiguity in decision-making at the individual level shows up at the team level when strategy isn't clear. Strategy should be simple, clear and actionable.

As a product manager, your role is to create alignment. Work with your team and stakeholders to ensure clarity. If the strategy you're handed is unclear, don't sit with confusion. Simplify it...a clear strategy narrative is the tool for turning that complexity into something teams can actually follow.