Dec 17, 2024
Confusion Kills Strategy
A strategy document should guide, not confuse.
The purpose of strategy is to align and direct an organisation toward shared goals. When it's overly complicated, it fails its primary mission. Strategy should be simple, clear and actionable.
As a product manager, your role is to create alignment. Work with your team and stakeholders to ensure clarity. If the strategy you're handed is unclear, don't sit with confusion. Simplify it.
The purpose of strategy is to align and direct an organisation toward shared goals. When it's overly complicated, it fails its primary mission. Strategy should be simple, clear and actionable.
As a product manager, your role is to create alignment. Work with your team and stakeholders to ensure clarity. If the strategy you're handed is unclear, don't sit with confusion. Simplify it.
About Max Antonov
I'm a father of three from Sydney, a Product Director and a Product Coach. I write about product management and run the Product Manager community.
Feel free to reach out: [email protected].
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