Dec 16, 2024

Alignment Starts with You

Clarity is a PM's superpower. Early in a career, speed feels like the ultimate skill. Later, strategy seems like the key. Over time, it becomes clear - strong communication makes the difference.

Brilliant strategies crumble without understanding. Clear communication creates alignment. Alignment builds trust. A team that trusts your judgement will follow your lead, and leadership confident in your clarity will give you room to excel.

Great PMs don't just build products. They build trust by making the complex simple and the ambiguous clear.

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Apr 14, 2025

Paper Promises

Nobody who has ever sat in a room full of nodding heads and supposedly reached an agreement, only to watch nothing happen for three weeks, is surprised by this....

About Max Antonov

I'm a father of 3 from Sydney, a product and technology leader. I write about leadership, product management, technology and the messy reality of making work work.

I'm currently building and experimenting with a mildly alarming number of things. I also work as a fractional product leader, stepping in where the founder or CEO is still carrying product decisions on their own, and offer 1:1 product leadership coaching for senior PMs and emerging product leaders. I founded SoundingBoard, practical peer exchange for product people. Connect via LinkedIn, or follow me on X.

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