Dec 27, 2024

Trim the Dead Weight

Removing a feature signals a mistake. Few people feel comfortable admitting that.

This hesitation keeps bad features alive. Teams cling to them, fearing the optics of walking back a decision. But doubling down on something that doesn't work costs more in the long run - time, energy and user trust. Recognising when something doesn't fit and cutting it isn't failure. It's progress.

Users notice when products improve. Removing what's broken clears space for what works.

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About Max Antonov

I'm a father of 3 from Sydney, a product and technology leader. I write about leadership, product management, technology and the messy reality of making work work.

I'm currently building and experimenting with a mildly alarming number of things. I also work as a fractional product leader, stepping in where the founder or CEO is still carrying product decisions on their own, and offer 1:1 product leadership coaching for senior PMs and emerging product leaders. I founded SoundingBoard, practical peer exchange for product people. Connect via LinkedIn, or follow me on X.

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