Dec 13, 2024

When Teams Don’t Need a PM

A team doesn't always need a dedicated product manager.

In startups, founders often take on this role naturally, using their deep understanding of the market and their vision for the product.

In larger companies, if the team already has a strong handle on strategy, data and market needs, they can absolutely operate without a formal PM. However, someone still needs to take charge of the product function - making prioritisation decisions clear and aligning the team around common goals.

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About Max Antonov

I'm a father of 3 from Sydney, a product and technology leader. I write about leadership, product management, technology and the messy reality of making work work.

I'm currently building and experimenting with a mildly alarming number of things, and helping companies solve product problems. I also founded SoundingBoard, practical peer exchange for product people. Connect via LinkedIn, or follow me on X.

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