Dec 12, 2024
When Teams Don’t Need a PM
A team doesn't always need a dedicated product manager.
In startups, founders often take on this role naturally, using their deep understanding of the market and their vision for the product.
In larger companies, if the team already has a strong handle on strategy, data and market needs, they can absolutely operate without a formal PM. However, someone still needs to take charge of the product function - making prioritisation decisions clear and aligning the team around common goals.
In startups, founders often take on this role naturally, using their deep understanding of the market and their vision for the product.
In larger companies, if the team already has a strong handle on strategy, data and market needs, they can absolutely operate without a formal PM. However, someone still needs to take charge of the product function - making prioritisation decisions clear and aligning the team around common goals.
About Max Antonov
I'm a father of three from Sydney, a Product Director and a Product Coach. I write about product management and run the Product Manager community.
Feel free to reach out: [email protected].
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