I'm a father of three from Sydney, a Product Director and a Product Coach. I write about product management and run the Product Manager community.

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  1. 4d ago

    The Never List

    There are two lists. One of them gets all the attention. The wishlist is the obvious one. Every team has one and it tends to grow on its own without any editing, picking up ideas from roadmap convers...
  2. 6d ago

    Shared Slipups

    A leader, especially an executive, admitting they got something wrong, out loud, in front of the team, is rarer than it should be. When a mistake happens, everyone in the room already knows that somet...
  3. May 3, 2026

    5 Executive Skills People Underrate

    There are executives who are so good to work with and for, and all of them have somewhat similar skills. Here are 5 underrated executive skills: Knowing how to zoom in and out One minute they are talk...
  4. May 2, 2026

    RICE Is Not a Brain

    When you have a decent structure and process, it does feel like you are making progress, so PMs grab (R)ICE, HEART or whatever the latest prioritisation framework is and push ahead. A lot of decision...
  5. May 1, 2026

    Engineers Who Wait for Tickets Are Already Too Late

    There are tech teams that act like their job starts when the requirements arrive. Still! This is a tech leadership gap created by a tech leader who prefers an agency model instead of a cross-functiona...
  6. Apr 30, 2026

    Toxic Bosses

    Toxic bosses wreck their teams. You'll see it in how they protect their territory. The territory gets defended in small ways (a dismissal here, a reframe there) until people stop bringing things in. T...
  7. Apr 29, 2026

    Smaller Teams Are the Future of Product, Design and Engineering

    The most obvious upcoming change in product, design and engineering is in team structure. Teams will get smaller. One person covers what used to take three or four, and most companies are only startin...
  8. Apr 28, 2026

    On Workshops

    This meme hurts because it's true. There's a thin line between guiding people and running workshops. And to be honest, most of us have already done it. A lot of the time. Workshops are awesome. We wan...
  9. Apr 21, 2026

    "The Five Dysfunctions of a Team": Teams That Need It Most Can't Use It

    The Five Dysfunctions of a Team. One of my favourite books and from experience these problems don't look like problems when you're in them. Absence of trust looks like "we have a great culture here."...
  10. Mar 4, 2026

    Why your team keeps having the same conversation

    "Wait, I thought we agreed on this..." You did, but memory is a terrible place to store a decision. Decisions that live in a meeting disappear and nothing slows down a team's ability to make faster de...
  11. Mar 3, 2026

    The Agency Got the Instincts. You Got the PDF.

    You paid for research. Someone else got the instincts. You open your email and see the PDF from the agency. It has clean design. Graphs in pastel colours. 47 slides with themes, personas, quotes and j...
  12. Feb 15, 2026

    The best way to interview Product Managers

    I've run a lot of PM and product design interviews. Most optimise for hypotheticals: “What would you build?” or “How would you approach X?” They test theory in a frictionless world. Real product work...
  13. Jan 28, 2026

    The best way to get alignment is for someone to own the call, make the decision, and move everyone forward. It doesn't come from talking things through forever.

    Long discussions feel safe. They even feel (mistakenly) like progress. But they slow everything down. Like a slow-mo scene from The Matrix. I hate it.

    Clear decisions are risky and a bit scary. But they give your team the direction it needs.

    Do this If you want faster and cleaner decisions:

    • End every meeting with one line: “Here's what we're doing.”
    • Give every decision a single owner. No committees.
    • Set a deadline to review the outcome, not to keep debating.
  14. Jan 6, 2026

    Fractional Product Leadership

    Product leadership for founders and CEOs who need clearer bets and work that moves business forward. I work with founder-led teams where product management is still emerging or where the founder is st...
  15. Nov 22, 2025

    Leave PMs alone!

    When you're part of a good 1:1 product management community, it keeps you away from quietly losing your marbles. One of the most common topics that surfaces is the time wasted managing expectations a...
  16. Oct 25, 2025

    Everything a CEO does can be boiled down to 3 main things: Setting direction, enabling people, and driving outcomes.

    The best leaders know which of these matters most at any given time, and they shape their schedule around it.

    Companies led by someone who understands that balance have a clear edge over those that don't.

  17. Oct 19, 2025

    Leaders push for speed so hard they forget the basics - a clearly communicated direction.

    Everyone understands the direction eventually...once it's downhill.

  18. Oct 18, 2025

    The way people in an organisation work together towards shared goals forms the core of its culture.

    No shared goals? No shared culture. Just meetings with snacks.

  19. Oct 17, 2025

    Game Over

    I've seen senior leaders talk about empowerment until it means giving up control. It's a problem if you want to build a product-led tech company. Product teams get blocked when decisions pile up in le...
  20. Oct 1, 2025

    The best PMs are detail-oriented.

    Even when under pressure to start executing, they still do the work in the background to make sense of it. If it doesn't, they bring it up in a non-confronting, logical way.

    I've seen big decisions being reversed because of that, saving the company tens of thousands of dollars that could have been lost by going in the wrong direction where the maths does not stack up.

    Hold on to these PMs.