Apr 10, 2025
Async Leadership
The best CEOs are dual-lens operators.
Vision. Timing. Cash. They hold the big picture in their heads but stay anchored in the work. Product. Blockers. People. They see the nuance most miss. That mix is rare. The real limiter is processing power.
As companies scale, updates shift from chat to text. Verbal syncs don't scale. Reading does. Which is why CEOs must build teams who write clearly and asynchronously. Not optional.
Clarity equals speed. If your execs can't communicate in writing, you'll be stuck in meetings forever.
The CEO's leverage comes from how well the team writes.
Vision. Timing. Cash. They hold the big picture in their heads but stay anchored in the work. Product. Blockers. People. They see the nuance most miss. That mix is rare. The real limiter is processing power.
As companies scale, updates shift from chat to text. Verbal syncs don't scale. Reading does. Which is why CEOs must build teams who write clearly and asynchronously. Not optional.
Clarity equals speed. If your execs can't communicate in writing, you'll be stuck in meetings forever.
The CEO's leverage comes from how well the team writes.
About Max Antonov
I'm a father of three from Sydney, a Product Director and a Product Coach. I write about product management and run the Product Manager community.
Feel free to reach out: [email protected].
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