Jan 4, 2025
Great Products Begin with Why
A great product isn't just a checklist of requirements. It's built by understanding the customer's problem and why it actually matters.
Don't just follow instructions. Look deeper. Ask why. Question the logic.
The best solutions come from people who do a bit of detective work, not just execute.
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Relevant posts
1d ago
A couple of years ago I sat in a strategy workshop where a facilitator spent about an hour walking product managers through where they sat in the market, opport...
Mar 3, 2026
You paid for research. Someone else got the instincts.
You open your email and see the PDF from the agency. It has clean design. Graphs in pastel colours. 47 sl...
Feb 15, 2026
I've run a lot of PM and product design interviews. Most optimise for hypotheticals: “What would you build?” or “How would you approach X?”
They test theory in...
About Max Antonov
I'm a father of three from Sydney, a Product Director and a
Product Coach. I write about
product management and run the
Product Manager community.
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