Strategies evolve in action. You draw a map—rough and incomplete. You outline your destinations—the vision—and major obstacles—the business challenges. But many details remain unclear. It's foggy.
As teams move forward, challenges emerge, like hidden lakes on a foggy path. These pivots aren’t failures—that's what happens when you start moving towards the vision.
Each obstacle sharpens the strategy, revealing smarter routes and better decisions. Writing a strategy sets the course, but executing it unlocks clarity.
Teams that are comfortable with ambiguity and change, refining their plans as new insights appear, turn uncertainty into progress.