Jan 5, 2025

Strategies evolve in action

Strategies evolve in action. You draw a map—rough and incomplete. You outline your destinations—the vision—and major obstacles—the business challenges. But many details remain unclear. It's foggy.

As teams move forward, challenges emerge, like hidden lakes on a foggy path. These pivots aren’t failures—that's what happens when you start moving towards the vision.

Each obstacle sharpens the strategy, revealing smarter routes and better decisions. Writing a strategy sets the course, but executing it unlocks clarity.

Teams that are comfortable with ambiguity and change, refining their plans as new insights appear, turn uncertainty into progress.

Strategies evolve in action
About Max Antonov
I’m Max, a father of two, Product Director & Product Coach from Sydney. I write about leadership, product management, business and life.
Feel free to reach out: [email protected].
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