Jan 20, 2025

Trust breaks when promises break

Trust breaks when promises break. People notice, even in silence and they remember. Honour commitments - trust depends on it.

Trust. The CEO code

Keep reading

Relevant posts

May 13, 2026

Shared Slipups

A leader, especially an executive, admitting they got something wrong, out loud, in front of the team, is rarer than it should be. When a mistake happens, every...

About Max Antonov

I'm a father of 3 from Sydney, a product and technology leader. I write about leadership, product management, technology and the messy reality of making work work.

I'm currently building and experimenting with a mildly alarming number of things. I also work as a fractional product leader, stepping in where the founder or CEO is still carrying product decisions on their own, and offer 1:1 product leadership coaching for senior PMs and emerging product leaders. I founded SoundingBoard, practical peer exchange for product people. Connect via LinkedIn, or follow me on X.

Subscribe to the best posts on product, strategy, and AI. Just one email a month.