Max Antonov - Product Management & Leadership

Max Antonov

I'm a father of 3 from Sydney, a Product Director and a Product Coach. I write about leadership, product management and the messy reality of making work work.

I'm currently building and experimenting with a mildly alarming number of things.

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Self-Development

  1. May 2, 2025
    Self-Development

    Procrastination

    How to kill procrastination. I do this simple trick to myself to fight procrastination. I just pretend I'm on live TV. Your mum. Your kids. Your old boss. That mentor who actually believed in you. All...
  2. Apr 16, 2025
    Self-Development

    Stay Cool

    Everyone snaps back. It's just a matter of time. The sharp reply is right there, waiting and it goes straight to the urge to be right. The instinct to snap is the easier one. The pressure is real and...
  3. Feb 3, 2025
    Self-Development

    Yes, It's hard to hear criticism.

    When someone points out your flaws, your gut reaction is 'WTF?!' - or in business terms, 'defensiveness.'

    Of course, you want to protect your ego. You want to explain yourself, prove them wrong, or even tell them to f*** off. Tempting, isn't it?

    But defensiveness kills growth. Pause. Breathe. Ask yourself: 'What can I learn from this - even though I hate it?' Growth starts the moment you listen instead of emotionally react.

    Nothing to learn from it? That's also ok but still thank the person who gave you feedback.

  4. Jan 26, 2025
    Self-Development

    Struggling to write? Shrink the task.

    Blog post too much? Write a tweet. Tweet too hard? Write a sentence. Sentence still suck? Write a shit one.

    Start small. Start ugly. Start anyway.

    The point isn't brilliance. It's movement. You don't find your voice by thinking. You find it by writing. Quantity leads to clarity. Bad drafts build muscle.

    Write badly. Then write better.

  5. Jul 25, 2020
    Self-Development

    Reflections on “Atomic Habits” by James Clear

    Earlier this year, I finished reading Atomic Habits by James Clear. I'd like to share key insights that have helped me form a couple of good habits. Here is my reflection on Atomic Habits. What is Ato...
  6. Jan 10, 2015
    Self-Development

    Four Ways to Develop a Good Reading Habit

    I’ve never read more than 15–20 books in a year. One of the excuses I had was that I’m a very busy person — with 2 children, a full-time job, a local soccer team I play for, plus a million other thing...
Fractional Product Leadership.