Jan 26, 2025

Start Ugly

Struggling to write? Shrink the task.

Blog post too much? Write a tweet. Tweet too hard? Write a sentence. Sentence still suck? Write a shit one.

Start small. Start ugly. Start anyway.

The point isn't brilliance. It's movement. You don't find your voice by thinking. You find it by writing. Quantity leads to clarity. Bad drafts build muscle.

Write badly. Then write better.

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About Max Antonov

I'm a father of 3 from Sydney, a product and technology leader. I write about leadership, product management, technology and the messy reality of making work work.

I'm currently building and experimenting with a mildly alarming number of things. I also work as a fractional product leader, stepping in where the founder or CEO is still carrying product decisions on their own, and offer 1:1 product leadership coaching for senior PMs and emerging product leaders. I founded SoundingBoard, practical peer exchange for product people. Connect via LinkedIn, or follow me on X.

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