I’m Max, a father of two, Product Director & Product Coach from Sydney. I write about leadership, product management and life.
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  1. Dec 12, 2024

    Leaders thrive on connection. Taking time to engage with teams builds trust and fuels collaboration.

    The risk lies in misreading commitment. Valuing late nights over outcomes sends the wrong message, tying effectiveness to hours rather than impact.

    Great leadership doesn’t trade presence for results. It inspires through balance and focus.

    One of the smartest things the new CEO did was start an “open door” policy. His version of that was walking around and getting to know people, but also inviting anyone and everyone to stop by his office after 4 p.m. to talk; there was no agenda. He let them know that he would stay as late as necessary if they wanted to chat. Many nights he didn’t leave the office until 8 or 9 p.m.

    David Rohlander, The CEO Code

  2. Dec 12, 2024

    Japan’s mastery of small-space solutions shows in designs like a basket under a cafe chair and an umbrella holder. These simple ideas maximise convenience and keep spaces uncluttered.

    A chair in Japan

  3. When Teams Don’t Need a PM

    A team doesn’t always need a dedicated product manager.

    In startups, founders often take on this role naturally, using their deep understanding of the market and their vision for the product.

    In larger companies, if the team already has a strong handle on strategy, data and market needs, they can absolutely operate without a formal PM. However, someone still needs to take charge of the product function - making prioritisation decisions clear and aligning the team around common goals.

  4. Dec 12, 2024

    I had a lovely 11km walk (included a nice hill climb) over two hours from the hotel to Fushimi Inari Taisha, one of Japan's most iconic Shinto shrines in Kyoto.

    Fushimi Inari Taisha. The Torii Gates

    The pathway up Mount Inari is lined with over 10,000 torii gates, each inscribed with the donor's name and the date of their donation.
    Fushimi Inari Taisha. Kyoto View

    The shrine itself extends across Mount Inari, with the summit standing at around 233 metres—a great workout!

    Scattered throughout the grounds are stone fox statues, which are considered messengers of Inari. Many of these foxes are depicted holding keys in their mouths, symbolising the key to a rice granary.
    Fox Statues (Kitsune)

    The fox statues wear bright red scarves as a way to show respect and thanks to the spirit they represent. The red colour is also thought to keep away bad spirits and bring protection.
    A walk to The Torii Gates

  5. Dec 11, 2024

    Kyoto tower

    Visited Kyoto Tower (131 metres tall, completed in 1964, inspired by a candle-like design). While it’s undeniably an iconic structure, the observation deck was surprisingly small, with a ceiling so low I could touch it with my hand.

    Despite being built to withstand earthquakes and typhoons, the slight movement of the deck was noticeable—which definitely freaked out Em a bit!
    Kyoto Tower View

    Kyoto Tower

  6. More Than Just ICE

    Feature prioritisation isn’t always about frameworks like ICE (Impact, Confidence, Effort), Kano or MoSCoW.

    Sometimes, it’s about building momentum - creating buzz, lifting your team’s morale, staying ahead of competitors or even strengthening internal relationships.

    The challenge is finding the balance between chasing these quick wins and staying true to your long-term vision.

    Feature prioritisation isn’t just frameworks. It’s balancing quick wins for momentum with staying true to your long-term vision.

  7. Dec 10, 2024

    Nijō Castle, built in 1603 as a residence for Shogun Tokugawa Ieyasu, is a place best experienced in person. Its cypress-wood architecture and extensive gardens are amazing, far beyond what photos can convey.

    Nijō Castle. The moat

    Nijō Castle Garden

    Nijō Castle. View from the ruined tower.

    Nijō Castle Garden

  8. Dec 10, 2024

    I've applied for the Sydney Marathon 2025.

    Now that it's a major event, you have to apply and hope for the best to secure an entry. Fingers crossed!

    Sydney Marathon 2025

  9. Dec 10, 2024

    Takeaways: "The Cold Email Handbook"

    I recently read The Cold Email Handbook and since my experience with cold emails is pretty limited, it was a good deep dive into how things work at scale. One of the biggest challenges is how often you’re operating in the dark. Did my email land in spam? Did they open it? Did they actually read it? You rarely know for sure.
    Here’s why cold outbound can work so well:
    The inbox is still a “sacred” space where deals get made and genuine conversation... read more

  10. Dec 10, 2024

    Write. Act. Solve.

    One of the biggest game-changers in my career has been learning to think through writing. I used to spend so much time just “thinking” about problems without making any real progress.

    Now, I write the problem down. I refine it, tweak it, explore it from different angles, visualise it and ask ChatGPT for new angles. Once that’s clear, I map out ways to solve it — my plan. But I don’t stop there.

    Real understanding of the problem comes through action. Progress brings the most valuable insights.

    Problem-solving isn’t linear. You can’t fully define a problem until you start solving it and you can’t predict when it’ll be fully defined—or resolved.

    Clarity comes as you move forward.

  11. Dec 9, 2024

    The first full day in Kyoto, a city home to over 1,600 Buddhist temples and 400 Shinto shrines.

    Busy Nishiki Market on Monday morning.

    Nishiki Market in Kyoto


    There are many wires hanging from the poles. I’m not sure why they don’t bury them underground—perhaps it’s due to earthquakes.
    Kyoto - cables


    The city has strict height restrictions, preserving its low-rise, picturesque views.
    A street in Kyoto


    A road sign that looked like an alien holding a child.
    Kyoto - Zombie Dad


    And the streets here? They’re typically narrow and quiet.
    kyoto - typical street


    Fushimi Inari Shrine at night
    Fushimi Inari Shrine at night

  12. Dec 9, 2024

    Shared Slipups

    Mistakes teach faster than manuals. But only if they’re visible. And shared before they fester in silence.

    When a leader owns a mistake in front of their team, something powerful happens. The room relaxes. People stop pretending everything is perfect. They stop tiptoeing. It sends a message that trying, failing, and learning is part of the job—not a threat to it.

    Most teams don’t freeze from lack of skill. They freeze from fear. Fear of saying the wrong thing. Fear of trying something new. Fear of being the only one who didn’t get it right. But when a leader steps up and says, “Here’s what I got wrong, here’s what I learned, and here’s what I’m changing,” that fear starts to fade.

    Because the next time something goes sideways, there’s no hiding. You’ve already shown how it’s done—how to take ownership, how to bounce back.

    But don’t overdo it. This isn’t about dumping your insecurities on your team or confessing every minor wobble. It’s not a therapy session.  Oversharing makes people uneasy.

    So keep it simple. Share what’s useful. Wrap it in action. Frame the mistake as a lesson, not a spiral. Make it clear you’re learning faster than before—and pulling the team forward with you.

  13. Dec 9, 2024

    Japanese post boxes are delightfully short. Their tops barely reach belly-button height.

    This compact design is no accident. It prioritizes accessibility, ensuring children and wheelchair users can easily reach them.

    Japanese post boxes

  14. Dec 8, 2024

    Seth Godin & Lenny

    Branding: A Promise Kept Every Time
    A brand isn’t a logo. It’s a promise. In a crowded AI market, success isn’t about having AI—it’s about solving problems. Loyalty comes from defining a clear promise and keeping it. Trust, not flash, is what users remember.
    Empathy Drives Great Products
    Empathy means understanding users deeply. Products fail when they expect people to “figure it out.” Simplicity should guide every design decision. Make every int... read more

  15. Dec 8, 2024

    Today, we took the Shinkansen from Odawara to Kyoto.

    Shinkansen. Odawara --> Kyoto

    The experience was smooth and hassle-free. The train covered an impressive 365 km in just 2 hours and 5 minutes.

    Travelling with luggage wasn’t an issue at all. While there wasn’t enough space for my suitcase on the overhead shelf, it fit comfortably in the legroom area and between the seat in front of Em.
    Shinkansen. Leg space

    Shinkansen. Odawara --> Kyoto

  16. Dec 8, 2024

    Last night, I went for a "traditional" Japanese dinner for a change 🙈

    One thing that’s been a bit tricky about food in Japan is finding accessible vegetables. Sure, you can track down tomatoes and lettuce but it’s not as simple or as common as in Australia.

    Supermarkets aren’t as common in urban areas, with most shopping options centred around smaller convenience stores like 7-Eleven and Family Mart.

    Burget at Hyatt Regency Hakone Resort and Spa

  17. Dec 8, 2024

    Strategy Narrative

    Strategy is about inspiring others to take action. A helpful way to craft your strategy narrative is by breaking it into five elements: Reflection, Ambition, Jeopardy, Hope and Solution. This structure helps bring clarity. I learned this approach from Strategy Needs Good Words.

    Strategic Narrative Tool


    Reflection: Where We Are Today
    Start by grounding the narrative in our current reality. This is about recognising where we stand—our strengths, weaknesses and the challenges we face. It gives us the context to understand why change is needed.

    Ambition: The Tomorrow We Could Have
    Paint a picture of the future we aspire to. This is the vision of success—what things could look like if we overcome today’s challenges. It’s designed to inspire and motivate, showing what’s possible and giving us a clear direction.

    Jeopardy: The Challenge We Must Overcome
    But here’s the thing: staying where we are isn’t an option. The challenges we’re facing are holding us back. While these obstacles can be overcome, they won’t disappear on their own. If we don’t take action, they’ll only grow, leaving us stuck in a cycle where potential is wasted and progress grinds to a halt.

    Hope: The Insight That Gives Us a Way Through
    What gives us confidence is this: we know what needs to be done. The path forward isn’t hidden—it’s clear. Our team has the skills and we’ve pinpointed the adjustments that can spark new momentum. It’s about building on what’s working, letting go of what isn't and committing to a sharper, more focused approach.

    Solution: The Idea That Unlocks This
    The solution is action. We need a clear plan - starting now - that tackles our sticking points directly. With a focused strategy and the determination to see it through, we can bridge the gap between where we are and where we want to be. That gap isn’t as wide as it seems and this is how we’ll close it.

  18. Dec 7, 2024

    Visited Odawara Castle this afternoon — a place steeped in history. Once the base of the Hojo Clan, it grew into one of the region’s most formidable fortresses. At its height, the castle town was protected by an incredible 9-kilometre moat and earthen walls. Sadly, much of it was destroyed during the Great Kanto Earthquake in 1923.

    Odawara Castle

    Odawara Castle

    Odawara Castle

    Odawara Castle

  19. Dec 7, 2024

    Think Like a Farmer

    I can’t recall where I found this picture, but it’s such an interesting analogy. Leadership is like farming—nurture the right conditions and growth will follow.

    That said, sometimes you end up with the wrong crops or weeds mistaken for crops and it’s just as important to weed those out.

    Great leaders think like a farmer

  20. Dec 7, 2024

    Hotel Indigo Hakone Gora
    The entrance of Hotel Indigo Hakone Gora - a traditional Japanese rickshaw with its vibrant red upholstery adds a touch of tradition.

    Japanese rickshaw

    A vintage-style wall phone with rotary dial.
    Vintage-style wall telephone

    Our room comes with a private Japanese onsen (hot spring).
    Japanese onsen (hot springs)

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