Strategy Narrative

Strategy is about inspiring others to take action. A helpful way to craft your strategy narrative is by breaking it into five elements: Reflection, Ambition, Jeopardy, Hope and Solution. This structure helps bring clarity. I learned this approach from Strategy Needs Good Words.


Reflection: Where We Are Today
Start by grounding the narrative in our current reality. This is about recognising where we stand—our strengths, weaknesses and the challenges we face. It gives us the context to understand why change is needed.

Ambition: The Tomorrow We Could Have
Paint a picture of the future we aspire to. This is the vision of success—what things could look like if we overcome today’s challenges. It’s designed to inspire and motivate, showing what’s possible and giving us a clear direction.

Jeopardy: The Challenge We Must Overcome
But here’s the thing: staying where we are isn’t an option. The challenges we’re facing are holding us back. While these obstacles can be overcome, they won’t disappear on their own. If we don’t take action, they’ll only grow, leaving us stuck in a cycle where potential is wasted and progress grinds to a halt.

Hope: The Insight That Gives Us a Way Through
What gives us confidence is this: we know what needs to be done. The path forward isn’t hidden—it’s clear. Our team has the skills and we’ve pinpointed the adjustments that can spark new momentum. It’s about building on what’s working, letting go of what isn't and committing to a sharper, more focused approach.

Solution: The Idea That Unlocks This
The solution is action. We need a clear plan - starting now - that tackles our sticking points directly. With a focused strategy and the determination to see it through, we can bridge the gap between where we are and where we want to be. That gap isn’t as wide as it seems and this is how we’ll close it.