I’m Max - father of two, Product Director and Product Coach. I write about leadership, product management and whatever else is on my mind. Feel free to reach out at [email protected]

Jul 28, 2020

How to Get Into Product Management With no Experience

Getting into product management with no experience may seem daunting, but you can achieve your goal by breaking it down into smaller steps. Start by taking on a pet project, reading business books, getting a job at a tech company, and acting like a product manager. Keep building your skills, and you will soon be on your way to a career in product ...

Jul 24, 2020

Reflections on “Atomic Habits” by James Clear

Earlier this year, I finished reading Atomic Habits by James Clear. I'd like to share key insights that have helped me form a couple of good habits. Here is my reflection on Atomic Habits. What is Atomic Habits About?James Clear gets to the point of what it takes to build healthy long-lasting habits. One of the ideas he puts forward is the power ...

Jun 23, 2020

How THE ICONIC continuously improves customer experience

At THE ICONIC we are passionate about creating great customer experiences. It’s quite common for us to evolve our rituals and processes to support our customers’ needs. Coupled with this, whenever we see an opportunity to break barriers between teams and departments, we grab it and work in tandem towards the same goal. Breaking BarriersEven after ...

Feb 4, 2020

Product Management Career Path

Are you interested in pursuing a career in product management? Product management is a dynamic and exciting field that offers a range of opportunities for professionals with the right skills, knowledge, and experience. To help you get started, I've created the ultimate product management career roadmap. This roadmap provides an overview of the...

Apr 4, 2017

The benefit of a small product team

In an organisation, when a decision to create a new product is made, there is a high chance that one of the existing teams will be allocated to the task right away. Management expectation is always high, and it’s usually assumed that the team can shift gears immediately and become productive in a matter of days. Unfortunately, it doesn’t work this...

Mar 13, 2017

Creating Successful Products in a Corporation

How do you go about improving your chances of creating a successful product in a corporation? Have you ever tried to create a new digital product in a large corporation? You have? Well then, you know it’s damn hard! And if you haven’t…it’s damn hard! In a modern corporate environment, it is a huge challenge to build a digital prod...

Mar 13, 2017

Running Lean: Forget the business problem...for now

Often in companies of different sizes, the product team is either forced, or voluntarily switches, to ‘solution mode’ hoping to solve a business challenge. A much better way forward is to fully understand the customer problem. You might get lucky and guess the right customer problem to solve based on your experience, insights and gut feeli...

Jun 26, 2016

Five ways to improve your team’s dynamics

Doesn’t it feel great when on top of solid job performance your team is buzzing, joking and having a good time? Yes, it does without a doubt! Daniel Pink, in his book, Drive, lists 3 elements of the motivation formula: (1) Autonomy — the desire to direct our own lives; (2) Mastery — the urge to get better and better at something that matte...

Feb 29, 2016

The First 2 Weeks in a Product Role

Starting a new job is often thrilling and overwhelming. Like a rollercoaster ride, I get pumped up and excited to get on but also my heart starts pounding and palms get sweaty. Do you get the same feeling? I like all the new opportunities that come with a new job such as learning extra skills, applying my expertise, meeting new people a...

Dec 20, 2015

How to encourage collaboration?

When a product leader decides to forge a new feature or even build a new product it’s a good idea to brief the team and draw a couple of diagrams on a whiteboard. What does your team do next though? I bet the chances are the devs have already started thinking about technical implementation, the designers are creating UI elements in their heads, an...