I had to read a 30-page strategy document when I just started working as a software engineer.
I couldn't understand it.
I was lost.
Only later in my PM career did I realise that it wasn't my fault. T... Read more

Have you ever received an email from a service or business that you wanted to reply to because you had a burning question? But then discovered it came from a "no-reply" address?
Did a mixture of "Arg... Read more

The SCQA (Situation, Complication, Question, and Answer) framework, also known as the Minto Pyramid Principle, is a communication and problem-solving tool that breaks down complex ideas into simpler,... Read more

Are you having trouble defining and communicating your product strategy? The Product Strategy Canvas Notion Template is just what you need to get started.
Inspired by Melissa Perri's article "What is... Read more

Product management is a challenging position that calls for a broad skill set and familiarity with several aspects of business. Being a good product manager requires more than just having a specific ... Read more

Being a product manager presents a difficult task since you don't have any subordinates. Achieving success means finding methods to persuade and guide individuals without the power of the organisation... Read more

I've built and grown multiple product teams - big (corporate) and small (startups).
My philosophy is that for any business to succeed, it needs teams. Teams need to be motivated, aligned and equipped... Read more

The product doesn't build itself.
People do. And too many teams forget that roles aren't just titles - they're levers. Each one pulls weight differently. And when they're not clear, the whole machine ... Read more

Just finished reading a book by Rob Fitzpatrick "The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you". It's an excellent book - short, prac... Read more

Basecamp went big this week!
There's a lot of hate and negative vibes around the recent Basecamp's corporate policy changes. See the announcement “No more societal and political discussions on our com... Read more

While scrolling through a number of lists outlining the ‘purpose', ‘vision' and ‘mission' of organisations, I spotted a pattern – some of them reference all three types of jobs from the "Jobs To Be Do... Read more

Product managers decide what to build next. They are accountable for the overall success of the product.
Product Managers drive the vision, product strategy, user experience, execution, and success of... Read more

First of all, make sure that you understand the founder's context, the things the founder cares about and worries about, and the overall vision.
One of the most important things is to get to the bott... Read more

As a Product Manager, you are given the opportunity to solve customer and business problems.
It all starts with learning about business goals and understanding how the business operates. Simultaneousl... Read more

Getting into product management with no experience may seem daunting, but you can achieve your goal by breaking it down into smaller steps. Start by taking on a pet project, reading business books, g... Read more

Earlier this year, I finished reading Atomic Habits by James Clear. I'd like to share key insights that have helped me form a couple of good habits. Here is my reflection on Atomic Habits.

James Clea... Read more

At THE ICONIC we are passionate about creating great customer experiences. It's quite common for us to evolve our rituals and processes to support our customers' needs. Coupled with this, whenever we ... Read more

Product management advice often focuses on mastering tools, but tools are just a means to an end. Spending too much time on them can distract from what matters most - understanding customers and solvi... Read more

In an organisation, when a decision to create a new product is made, there is a high chance that one of the existing teams will be allocated to the task right away. Management expectation is always hi... Read more