Jun 16, 2022
Product Development Roles and Responsibilities
The efficiency of a product relies heavily on the team behind its development. Familiarising oneself with the diverse roles and obligations that accompany the product development procedure is crucial to ensuring the eventual product meets the consumer's expectations while also adhering to the schedule and financial constraints. Let's take a look at...
Aug 29, 2021
"The Mom Test" - Book Summary
Just finished reading a book by Rob Fitzpatrick "The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you". It's an excellent book - short, practical and to the point. This book can be very helpful for Product Managers, User Experience Designers, someone who is planning to launch thei...
May 3, 2021
Changes at Basecamp
Basecamp went big this week! There's a lot of hate and negative vibes around the recent Basecamp's corporate policy changes. See the announcement “No more societal and political discussions on our company Basecamp account”. People were quick to accuse DHH and Jason Fried of eliminating freedom of speech. I'd like to share ...
Apr 29, 2021
Jobs To Be Done (JTBD) in Purpose Statements
While scrolling through a number of lists outlining the ‘purpose’, ‘vision’ and ‘mission’ of organisations, I spotted a pattern – some of them reference all three types of jobs from the "Jobs To Be Done" (JTBD) framework: Functional, Consumption and Emotional/Social jobs. Jobs To Be Done (JTBD) is a powerful framework for developing products and u...
Nov 16, 2020
Product Management FAQs
Have a question about product management but couldn't find an answer here? Send your question to [email protected] Updated on 12 March 2023 What do Product Managers do? Product managers decide what to build next. They are accountable for the overall success of the product. Product Managers drive the vision, product strategy, user experience...
Aug 9, 2020
Building Trust with a Founder
First of all, make sure that you understand the founder's context, the things the founder cares about and worries about, and the overall vision. One of the most important things is to get to the bottom of what the business goals are. In a startup, you'll typically have a short runway and run out of cash. Understanding that runway is super importa...
Aug 9, 2020
Tips for Aspiring Product Managers
Why become a Product Manager?As a Product Manager, you are given the opportunity to solve customer and business problems. It all starts with learning about business goals and understanding how the business operates. Simultaneously, you study the market and discover challenges that your customers are dealing with. Based on your learning you then f...
Jul 29, 2020
How to Get Into Product Management With no Experience
Getting into product management with no experience may seem daunting, but you can achieve your goal by breaking it down into smaller steps. Start by taking on a pet project, reading business books, getting a job at a tech company, and acting like a product manager. Keep building your skills, and you will soon be on your way to a career in product ...
Jul 25, 2020
Reflections on “Atomic Habits” by James Clear
Earlier this year, I finished reading Atomic Habits by James Clear. I'd like to share key insights that have helped me form a couple of good habits. Here is my reflection on Atomic Habits. What is Atomic Habits About?James Clear gets to the point of what it takes to build healthy long-lasting habits. One of the ideas he puts forward is the power ...
Jun 24, 2020
How THE ICONIC continuously improves customer experience
At THE ICONIC we are passionate about creating great customer experiences. It’s quite common for us to evolve our rituals and processes to support our customers’ needs. Coupled with this, whenever we see an opportunity to break barriers between teams and departments, we grab it and work in tandem towards the same goal. Breaking BarriersEven after ...
