Dec 12, 2024

More Than Just ICE

Feature prioritisation isn't always about frameworks like ICE (Impact, Confidence, Effort), Kano or MoSCoW.

Sometimes, it's about creating buzz, lifting your team's morale, staying ahead of competitors or even strengthening internal relationships.

The challenge is finding the balance between chasing these quick wins and staying true to your long-term vision.

Balance quick wins with vision

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About Max Antonov

I'm a father of 3 from Sydney, a product and technology leader. I write about leadership, product management, technology and the messy reality of making work work.

I'm currently building and experimenting with a mildly alarming number of things. I also work as a fractional product leader, stepping in where the founder or CEO is still carrying product decisions on their own, and offer 1:1 product leadership coaching for senior PMs and emerging product leaders. I founded SoundingBoard, practical peer exchange for product people. Connect via LinkedIn, or follow me on X.

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