Dec 11, 2024

More Than Just ICE

Feature prioritisation isn't always about frameworks like ICE (Impact, Confidence, Effort), Kano or MoSCoW.

Sometimes, it's about building momentum - creating buzz, lifting your team's morale, staying ahead of competitors or even strengthening internal relationships.

The challenge is finding the balance between chasing these quick wins and staying true to your long-term vision.
Feature prioritisation isn't just frameworks. It's balancing quick wins for momentum with staying true to your long-term vision.
About Max Antonov
I'm a father of three from Sydney, a Product Director and a Product Coach. I write about product management and run the Product Manager community.
Feel free to reach out: [email protected].
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