RICE Is Not a Brain
When you have a decent structure and process, it does feel like you are making progress, so PMs grab (R)ICE, HEART or whatever the latest prioritisation framewo...
Dec 12, 2024
Feature prioritisation isn't always about frameworks like ICE (Impact, Confidence, Effort), Kano or MoSCoW.
Sometimes, it's about creating buzz, lifting your team's morale, staying ahead of competitors or even strengthening internal relationships.
The challenge is finding the balance between chasing these quick wins and staying true to your long-term vision.

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I'm a father of 3 from Sydney, a Product Director and a Product Coach. I write about leadership, product management and the messy reality of making work work.
I'm currently building and experimenting with a mildly alarming number of things.
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