Agile vs Strategy

The word "agile" is now everywhere in the business world these days. It's been overused. It's almost lost its meaning. It might even trigger you.

Somehow, the idea of being "agile" has become synonymous with constantly changing one's mind.

The issue is that the concept of agility is frequently used to disguise the lack of product strategy.

Instead of spending time understanding the context and challenges and developing a strategy, some companies still use the term "agile" as an excuse to make quick emotional decisions without any real thought.

Agility should be about being able to respond quickly (with minimal or no disruptions in the business) to changes in the market.

Let's remember that agility is a product delivery methodology. It's not a strategy.