Go Bold

If you're putting a lot of effort into creating a new product or feature to solve a customer problem, ensure you have the bold solution under your sleeve too. Even on paper (or in Figma), bold ideas push boundaries and inspire creative thinking in your team.

We sometimes find ourselves dropping to the status quo. We forget to challenge ourselves and explore truly 'out there' solutions. That's normal; as part of human nature, we get used to the norm very quickly without realising it. I've learned to remind myself every now and then to shake off the tendency to stick to the status quo.

When going for bold, you need to be aware of the business context and navigate the delicate balance between effort and ROI.

• Bold ideas face resistance from people (internally and externally) comfortable with the existing norms.
• There are times when it's better to create a simple MVP - a scaled-back version - just to test the waters.
• Disruptive projects involve a higher level of uncertainty and risk.
• It may not always be immediately accepted by the market. Consumers and businesses might be hesitant to adopt something new, wondering, 'Is this thing going to die next month?'

Fresh, disruptive ideas stand out in the market and gain attention. Of course, you can continue evolving your existing product for a while, but seek out new ways to disrupt yourself. Otherwise, your competition will.

So go for bold!