May 30, 2024

Indie Hacker Habits

You might not know Tony Dinh, Danny Postma, Pieter Levels or Marc Lou.

But they are successful indie hackers and solopreneurs.

Here's what they do really well:

  • They share their wins and losses on social media.
  • They start small and move fast. If a product flops, they move on.
  • They see failure as a lesson and aren't scared to change direction.
  • They focus on quick launches and iterations. One week = one product.
  • They automate boring tasks to spend more time on creativity and innovation.
  • They balance work with self-care to stay productive and creative in the long run.
  • They use no-code or low-code tools to build products quickly, even if they can code.
  • They keep it lean. They cut unnecessary costs and aim for profitability from the get-go.
  • They work on multiple smaller projects or "small bets" to spread risk and boost their odds of success.
  • They invest time in building their personal brand. Then they market their products and attract opportunities.
  • They often launch with just a landing page and a payment method. They start building only when they have paying customers.

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About Max Antonov

I'm a father of 3 from Sydney, a product and technology leader. I write about leadership, product management, technology and the messy reality of making work work.

I'm currently building and experimenting with a mildly alarming number of things. I also work as a fractional product leader, stepping in where the founder or CEO is still carrying product decisions on their own, and offer 1:1 product leadership coaching for senior PMs and emerging product leaders. I founded SoundingBoard, practical peer exchange for product people. Connect via LinkedIn, or follow me on X.

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