Max Antonov - product management & leadership

Sep 12, 2022

Product Coaching and Mentoring

Hey there! 👋

I'm Max, a product leader with over a decade of product management experience. I have extensive experience in both large corporations and startups, developing a unique skill set for utilising product tools and methodologies based on context and business goals.

I've successfully managed and grown multiple product teams, fostering a culture centered on experimentation and growth.

As the Head of Product at Backpocket, over the last 2+ years, I successfully launched a new payment method that is growing 50% MoM despite the challenges of the B2B2C space and competition with well-known brands like PayPal and Afterpay.

I'm a Product Coach @ Folklore VC. Additionally, I have been mentoring product managers at Startmate for over 2 years, helping them achieve their goals and grow into product leaders.

Whether your goal is to get into product management, land a new job, or simply learn a new skill, I can help you get there quicker, saving you time.

Unlock Your Potential in Product Management

Are you theorising a career in product management or contemplating your next career move? I can help you understand the product management profession and work to land you a position in the field. I can assist you in acquiring the skills you need to succeed in product management.

Together, we can pinpoint your areas of strength and development and create an action plan for your future in product management. I'll help you find employment, offer some advice on product management, look over your resume, and get you ready for interviews.

Don't underestimate the challenge of getting into product management; it's hard! But with ongoing learning and building a strong network, even the hardest obstacles can be overcome.

A message from Anna

Thank you so much for connecting with me and answering my questions on all things Product and Agile! I appreciate the actionable advice and being open about your experiences in the startup world. I know I pummelled you a bit with questions but that hour chat was one of the peaks on the rollercoaster of my journey so far, and has helped spur me on.

Equipping You with Powerful Insights

I'm here to help you focus and steer clear of confusion as you navigate the world of product management.

  • The role and responsibilities of a product manager
  • Product management processes and frameworks
  • Market and competitive analysis
  • Developing a product roadmap
  • User research and usability testing
  • Defining product vision and strategy
  • Prioritising and managing the product backlog
  • Collaborating with cross-functional teams
  • Gathering and analysing customer feedback
  • Product launch planning and execution
  • Product pricing and monetisation strategies
  • Product analytics and metrics
  • Building and maintaining a product roadmap
  • Identifying and pursuing growth opportunities
  • Leading and managing product teams
  • Tools & Templates: Product Strategy Canvas and SCQA

Your CV under Microscope

Are you concerned about whether your resume will stand out when applying for your next product manager position? I know the pain!

Hiring managers read resumes for no more than ten seconds before deciding whether to continue. I helped numerous people get jobs in product management and reviewed hundreds of resumes. I can assist you in making sure your resume stands out, appears expert, and highlights your skills.

Product Manager interview coaching

Let's develop the best strategy for you that best meets your objectives and will help you ace the product management interview. I'll give you thorough preparation for your product management interview.

What is Product Management?

Product management is an organisational function that directs each stage of the lifecycle of a product by putting the customer and the product first. Additionally, product managers assist in market analytics efforts by providing key insights that inform future product development.

Product managers oversee the creation and distribution of products, facilitating their full life cycle and keeping internal development processes focused and efficient. To build a competitive product, product managers advocate for customers within the organisation and make sure the voice of the market is heard and heeded.

See Product Management FAQs for more info.

If you are interested, please get in touch at antonov@hey.com. The first session is free.

Thanks,
Max

About Max Antonov
Head of Product @ Backpocket. I help people get their first Product Management job. I write about product management and random topics that are on my mind. You can find me on Twitter, Substack, LinkedIn or Goodreads