Jun 28, 2023
Building a Two-Sided Marketplace
Two-sided marketplaces demand precision and strategy. Balancing buyers and sellers is the core challenge.
The "Seed and Scale" approach solves the "chicken-and-egg" problem. Start with high-quality sellers—your pioneers. Support them to attract initial buyers. Then, use targeted campaigns to draw buyers with compelling value. As buyers grow, sellers follow, drawn by opportunity.
Create a virtuous cycle where buyers and sellers thrive together. Features like reviews, transparency, and incentives build trust and engagement. Partnerships amplify growth.
Success relies on listening, adapting, and acting. Use data and feedback to refine. With the right focus, your marketplace will thrive.
The "Seed and Scale" approach solves the "chicken-and-egg" problem. Start with high-quality sellers—your pioneers. Support them to attract initial buyers. Then, use targeted campaigns to draw buyers with compelling value. As buyers grow, sellers follow, drawn by opportunity.
Create a virtuous cycle where buyers and sellers thrive together. Features like reviews, transparency, and incentives build trust and engagement. Partnerships amplify growth.
Success relies on listening, adapting, and acting. Use data and feedback to refine. With the right focus, your marketplace will thrive.
About Max Antonov
I’m Max, a father of two, Product Director & Product Coach from Sydney. I write about leadership, product management,
business
and life.
Feel free to reach out: [email protected].
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