Jun 28, 2023
Two-sided marketplaces demand precision and strategy. Balancing buyers and sellers is the core challenge.
The "Seed and Scale" approach solves the "chicken-and-egg" problem. Start with high-quality sellers - your pioneers. Support them to attract initial buyers. Then, use targeted campaigns to draw buyers with compelling value. As buyers grow, sellers follow, drawn by opportunity.
Create a virtuous cycle where buyers and sellers thrive together. Features like reviews, transparency, and incentives build trust and engagement. Partnerships amplify growth.
Success relies on listening, adapting, and acting. Use data and feedback to refine. With the right focus, your marketplace will thrive.
Keep reading
There are two lists. One of them gets all the attention. The wishlist is the obvious one. Every team has one and it tends to grow on its own without any editin...
Cross-functional planning used to take us 2 weeks before AI. Now AI got it to 2 hours. However, the delays seem to be exactly the same length they've always bee...
A leader, especially an executive, admitting they got something wrong, out loud, in front of the team, is rarer than it should be. When a mistake happens, every...
Best posts on product, strategy and AI. One email a month.
