Apr 15, 2023

The Purpose of a Strategy

The Purpose of a Strategy
I had to read a 30-page strategy document when I just started working as a software engineer.

I couldn't understand it.
I was lost.

Only later in my PM career did I realise that it wasn't my fault. The document itself was the problem. It lacked a clear vision, a logical structure, and a summary.

A strategy isn't supposed to be a complex, convoluted mess that only the chosen few can understand.

👉 The purpose of a strategy is to provide clarity and direction to the entire organisation.

A good strategy is clear and concise. It's like an elevator pitch. You should be able to explain your strategy in just a few sentences (use the SCQA to help you with it).

If you are a product manager, it's your job to work with your team, execs and peers to align them around the same goals. A strategy that is confusing or ambiguous only leads to wasted time and effort.

A clear strategy is especially important for start-ups, where every minute counts. To survive you've got to start moving in the right direction (hopefully!) and get results quickly.

So, if you're struggling with a convoluted strategy document, don't blame yourself. It's not your fault. Don't give up, though.

Instead, take charge and make it your mission to simplify and clarify the strategy.
About Max Antonov
Head of Product @ Backpocket and a Product Coach. I write about product management and random topics that are on my mind. You can find me on Twitter, Substack, LinkedIn or Goodreads