The Strategy Test
A good way to find out whether a strategy is clear is when teams have to make a decision. Ask a few people in the business what matters more right now and you c...
Jun 25, 2024
Roles in product and design teams often overlap. Both product managers and product designers talk to customers, come up with feature ideas, and suggest UX improvements.
However, these overlaps can sometimes lead to conflict and frustration.
The solution is quite simple.

If you're a product manager and your product designer is doing a great job, take a step back. There are plenty of other things you can do without getting in each other's way: review and update your product strategy, improve collaboration with other departments or even write a blog post. These are all good options!
If you are a product designer and the product manager is taking over your responsibilities, communicate openly about the overlap and seek a balance in responsibilities.
When Should Product Managers Step In?
While clear roles are important, so is fostering a culture of flexibility where team members can contribute beyond their defined responsibilities.
Push for open communication and occasional role fluidity to maintain creativity and innovation.
Also checkout out "3 Quick Tips for Better Teamwork".
| Responsibility | Description |
|---|---|
| Exploring Problem Spaces | Identifying and analysing user problems and needs to inform product and design decisions |
| Customer Research | Conducting market research, user interviews, and usability testing |
| Feature Ideation | Brainstorming, defining, and contributing to new feature ideas and conceptual designs |
| Prototyping | Creating wireframes, workflow diagrams, and prototypes |
| User Feedback | Gathering and analysing user feedback |
| Testing | Conducting A/B tests and analysing results |
| Documentation | Writing product requirements and specifications |
| Collaboration | Working and collaborating with engineering, marketing and product teams |
If you're curious about how product managers and product designers can work well together, check out Product Development Roles and Responsibilities. It explains the key duties each role typically has and how they collaborate to create successful products.
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I'm a father of 3 from Sydney, a product and technology leader. I write about leadership, product management, technology and the messy reality of making work work.
I'm currently building and experimenting with a mildly alarming number of things. I also work as a fractional product leader, stepping in where the founder or CEO is still carrying product decisions on their own, and offer 1:1 product leadership coaching for senior PMs and emerging product leaders. I founded SoundingBoard, practical peer exchange for product people. Connect via LinkedIn, or follow me on X.
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