Dec 16, 2024

Choose What Not to Do

Great decisions hinge on trade-offs. Success isn't about doing everything - it's about choosing what not to do. Feature prioritisation proves this.
  • Apple dropped keyboards for the iPhone's sleek touchscreen, sparking a revolution.
  • Tesla's Model 3 focused on affordability and range, skipping luxury extras to meet customer needs.
  • Amazon sacrificed short-term profits for rapid delivery, reshaping e-commerce with convenience.

The best strategies thrive on deliberate sacrifices.
About Max Antonov
I'm a father of three from Sydney, a Product Director and a Product Coach. I write about product management and run the Product Manager community.
Feel free to reach out: [email protected].
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