Choose What Not to Do

Business > Strategy

Great decisions hinge on trade-offs. Success isn't about doing everything - it's about choosing what not to do. Feature prioritisation proves this.

Apple dropped keyboards for the iPhone's sleek touchscreen, sparking a revolution.
Tesla's Model 3 focused on affordability and range, skipping luxury extras to meet customer needs.
Amazon sacrificed short-term profits for rapid delivery, reshaping e-commerce with convenience.

The best strategies thrive on deliberate sacrifices.

Keep reading

Relevant posts

Dec 18, 2024

Confusion Kills Strategy

A strategy document should guide, not confuse. The purpose of strategy is to align and direct an organisation toward shared goals. When it's overly complicated,...

Business > Strategy

Mar 31, 2026

AI Product Strategy: Why AI Won't Save a Bad One

A company I spoke with last quarter had their AI strategy ready. Slides, a dedicated section, a product vision that was going to be powered by AI. The founder h...

Product Strategy

Mar 28, 2026

What Annoyed You Today?

You open the fridge, look at what's in there and spend the next 10-15 minutes working out what to cook. More nights than you'd probably admit. I've (ok, my wife...

Personal > Observations

About Max Antonov

I'm a father of three from Sydney, a Product Director and a Product Coach. I write about product management and run the Product Manager community.

Fractional Product Leadership.

Get the monthly digest

Best posts on product, strategy and AI. One email a month.

New Post!