Dec 17, 2024

Choose What Not to Do

Great decisions hinge on trade-offs. Success isn't about doing everything - it's about choosing what not to do. Feature prioritisation proves this.

  • Apple dropped keyboards for the iPhone's sleek touchscreen, sparking a revolution.
  • Tesla's Model 3 focused on affordability and range, skipping luxury extras to meet customer needs.
  • Amazon sacrificed short-term profits for rapid delivery, reshaping e-commerce with convenience.

The best strategies thrive on deliberate sacrifices.

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About Max Antonov

I'm a father of 3 from Sydney, a product and technology leader. I write about leadership, product management, technology and the messy reality of making work work.

I'm currently building and experimenting with a mildly alarming number of things. I also work as a fractional product leader, stepping in where the founder or CEO is still carrying product decisions on their own, and offer 1:1 product leadership coaching for senior PMs and emerging product leaders. I founded SoundingBoard, practical peer exchange for product people. Connect via LinkedIn, or follow me on X.

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