Feb 4, 2020
Product management advice often focuses on mastering tools, but tools are just a means to an end. Spending too much time on them can distract from what matters most - understanding customers and solving their problems.
Instead: Focus on learning customer research, prioritisation, and communication skills. Tools come and go, but these skills are timeless. Build your foundation on these, and the tools will follow naturally.
People overplay the importance of certifications in product management.
You see posts claiming you need to take this course or have that qualification to get started. It's not true. While courses help, they don't guarantee success. Real skills - like empathy for customers, strategic thinking, and teamwork - aren't found on a certificate.
Would rather hire someone with hands-on experience, a curious mind, and solid problem-solving skills.
Every time.
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I'm a father of 3 from Sydney, a product and technology leader. I write about leadership, product management, technology and the messy reality of making work work.
I'm currently building and experimenting with a mildly alarming number of things, and helping companies solve product problems. I also founded SoundingBoard, practical peer exchange for product people. Connect via LinkedIn, or follow me on X.
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