Product Strategy Consultant in Sydney
ex-THE ICONIC · HealthShare · 10+ years in product
Most product strategy problems aren't strategy problems. They're prioritisation, clarity, and decision-making problems dressed up as strategy.
The symptom is: your team is busy but you can't tell if any of it is actually moving the business. The cause is usually that nobody has been given the mandate — or the tools — to say no to anything.
What product strategy actually is
Strategy is not a vision statement. It's not a roadmap. It's not a list of features you want to build.
Product strategy is the answer to: given what we know about our customers, our market, and our constraints — what are we going to focus on, and why?
Good product strategy makes it obvious what to say yes to and what to cut. Bad product strategy — or the absence of it — means every decision takes ten meetings, everything is urgent, and nothing feels strategic.
That's what I fix.
What working with me looks like
I don't deliver strategy as a slide deck. A slide deck doesn't help your team make better decisions next Tuesday.
I work in one of two modes:
Roadmap Reset — one focused week
Intensive sessions with you and your leadership team. We audit your current direction, surface the real priorities, and produce a concrete roadmap your team can act on immediately. Good if you're stuck, pivoting, or preparing for a funding conversation.
Fractional Product Leader — ongoing
Embedded leadership across strategy, discovery, and execution. I stay in the work — not just advising from the outside — so strategy doesn't sit in a doc nobody reads. More about the fractional product leader model.
Signs your product strategy isn't working
If two or more of these sound familiar, the problem is fixable, and it's usually faster to fix than founders expect.
Why Sydney-based matters
Remote product consulting works fine for asynchronous work. But the hardest conversations — about direction, trade-offs, and what to kill — happen better in person, in your timezone, with someone who understands the Australian market.
I'm based in Sydney and available to work in-person with Sydney companies. I work remotely with teams in Melbourne, Brisbane, and elsewhere in Australia, as well as internationally.
Common questions
What's the difference between product strategy consulting and a fractional product leader?
Strategy consulting is typically project-scoped — you get a specific output (a roadmap, a prioritisation framework, a direction reset) over a defined period. A fractional product leader is ongoing and embedded — I stay in the work, making decisions with your team week to week. Most engagements start with a focused strategy piece and extend into ongoing leadership.
How long does a strategy engagement take?
The Roadmap Reset is designed to run in one week of intensive sessions. Some companies need a bit more back-and-forth; in practice it's usually two to three weeks from first conversation to an actionable output.
Do you work with non-tech businesses?
I work with tech-enabled businesses — companies where software product is central to how value is delivered or captured. If you're building a product or platform, this likely applies to you.
What do I actually get at the end?
A concrete, prioritised roadmap with clear reasoning behind every decision. A decision framework your team can use going forward. And clear answers to: what we're focused on, what we're not doing, and why. Not slides — working documents your team can act on.
Related
Let's talk through your situation
30-minute call. I'll ask you a few direct questions about your product and your team. If there's a fit, I'll tell you exactly what I'd do and what it would cost.
