Project 01
MarketRippa
Stop Reading News. Start Seeing Market Signals.
Built around filtering noise, spotting patterns, and helping product and strategy leaders see what matters sooner.
AI-Native Product Leader
Building with AI
Fractional Product Manager.
Runs on AI.
About me
Max Antonov
Fractional Product Manager · Sydney
I've taken companies from early traction through growth, improving how teams find the right problems, make faster decisions, and ship with consistency.
Now doing that at the intersection of product leadership and AI.
Based in Sydney. Available for fractional product work, AI workshops, and select advisory.
15+ years across product and engineering. I build, ship, and think in systems.
Right now that means building AI products and helping teams turn AI into operating leverage.
Not with a slide deck. By showing up and doing it with you.
Track record
Where I've done it
15+ years
Across product and engineering, from lead engineer to product director.
7 companies
HealthShare, Backpocket, Brighte, The Iconic, Hoyts, News Corp, Yahoo!7.
3 industries
Regulated healthtech, fintech, and large-scale ecommerce, across subscription, marketplace and transactional models.
Director level
Portfolio strategy, capital allocation and product governance, reporting to CEOs.
The results behind this, conversion lifts, revenue growth, payment volumes, stay confidential to those companies. I'll walk you through the specifics on a call.
Projects
What I'm building now
These are working examples of how I think about signal, decision-making, and systems people actually use.
Project 02
SoundingBoard
Private 1:1 short peer sessions.
A lightweight way to get fast, high-signal perspective from people solving adjacent problems.
Project 03
Flashcards
Never forget anything important again.
A memory system for retaining the useful parts of what you read, learn, and think about instead of losing them to the scroll.
How I work
Clear bets, close to the work
I turn ambiguity into clearer bets, so teams spend less time debating and more time shipping the right things.
I work across direction, prioritisation, and execution, staying close enough to the work that strategy does not drift away from delivery.
I care about whether AI changes how the team operates, not whether the company can say it is "doing AI."
Work with me
Three ways I work with people
Fractional product management
I embed with your team a few days a week and own the product function: strategy, prioritisation, and delivery.
For companies that need senior product leadership without the full-time hire. Ideally where product thinking and AI are core to what you're building, not afterthoughts.
AI workshops for product teams
Half-day and full-day workshops for product and leadership teams who want to actually use AI, not just get a briefing on it.
Format: hands-on, practical, built around your team's real problems. Teams leave with workflows they can use Monday morning.
Advisory
Selective. For founders who need a product thinking partner at a critical moment: someone who's been on both sides (engineering and product leadership) and will tell you what they actually think.
Not a retainer arrangement. Not decks. Just clear thinking when you need it.
Writing
On product, AI, and how the two collide.
AI & Product
For most of the last decade, the hard part was building software. Engineers were needed, e...
Faster Decisions
Most teams don't have a decision-making problem. They have a decision-conditions problem....
How to Get Into Product Management
I spent the first few years of my career as a software engineer before I discovered produc...
Product Strategy
Most product strategies are roadmaps in disguise. Even your leadership team is probably us...
